{"id":21147,"date":"2021-10-01T11:59:55","date_gmt":"2021-10-01T02:59:55","guid":{"rendered":"https:\/\/raku2bbc.com\/faq\/?p=21147"},"modified":"2023-11-16T09:33:43","modified_gmt":"2023-11-16T00:33:43","slug":"02-0832","status":"publish","type":"post","link":"https:\/\/ec.smaregi.jp\/repeat\/bbc\/faq\/advertising-analysis\/02-0832\/","title":{"rendered":"\u5e83\u544a\u5206\u6790\uff1e\u30b7\u30ca\u30ea\u30aa\u5225\u5206\u6790"},"content":{"rendered":"\n
\u76ee\u6b21<\/div>\n\n\n\n

\u6982\u8981<\/h2>\n\n\n\n

\u30b7\u30ca\u30ea\u30aa\u306f\u3001\u5e83\u544a\u5bfe\u8c61\u306e\u5546\u54c1\u3092\u3042\u3089\u304b\u3058\u3081\u8a2d\u5b9a\u3057\u3001\u305d\u308c\u306b\u5bfe\u3057\u3066\u8907\u6570\u306e\u5e83\u544a\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002
\u30b7\u30ca\u30ea\u30aa\u5225\u5206\u6790\u306f\u3001\u30b7\u30ca\u30ea\u30aa\u5168\u4f53\u306e\u6708\u5225\u5b9f\u7e3e\u3084\u3001\u5e83\u544a\u6bce\u306eCVR\u3001CPO\u3001\u304c\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002
\u307e\u305f\u3001\u30b7\u30ca\u30ea\u30aa\u306b\u767b\u9332\u3057\u305f\u5546\u54c1\u306e\u63a8\u79fb\u7387\u3084\u5f15\u304d\u4e0a\u3052\u7387\u306a\u3069\u3082\u78ba\u8a8d\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n

\u8a2d\u5b9a\u753b\u9762<\/h2>\n\n\n\n

\u5e83\u544a\u5206\u6790\uff1e\u30b7\u30ca\u30ea\u30aa\u5225\u5206\u6790<\/p>\n\n\n\n

\u6761\u4ef6\u3092\u8a2d\u5b9a\u3057\u3001\u3010\u96c6\u8a08\u3059\u308b\u3011\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u4e0b\u3055\u3044\u3002 <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u5206\u6790\u7d50\u679c<\/h2>\n\n\n\n

\u30b7\u30ca\u30ea\u30aa\u4e00\u89a7\u304b\u3089\u3001\u5bfe\u8c61\u306e\u30b7\u30ca\u30ea\u30aa\u306e\u300c\u5206\u6790\u300d\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001\u5206\u6790\u7d50\u679c\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002
\u203b\u524d\u65e5\u307e\u3067\u306e\u30c7\u30fc\u30bf\u3092\u96c6\u8a08\u3057\u307e\u3059<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

\u4e0a\u90e8\u306b\u30b7\u30ca\u30ea\u30aa\u306e\u8a73\u7d30\u304c\u8868\u793a\u3055\u308c\u3001\u5bfe\u8c61\u30c7\u30d0\u30a4\u30b9 [ PC\u30fb\u30b9\u30de\u30db\u30fb\u4e0d\u660e\u30fb\u5168\u3066 ] \u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001\u9078\u629e\u3057\u305f\u30c7\u30d0\u30a4\u30b9\u6bce\u306e\u30c7\u30fc\u30bf\u3092\u4e0b\u90e8\u306b\u8868\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u3010\u6708\u5225\u3011\u63a8\u79fb\u7387\u30fb\u5f15\u4e0a\u3052\u7387<\/h3>\n\n\n\n

\u8868\u793a\u7bc4\u56f2\uff0812\u30f6\u6708\uff09\u306b\u3066\u5e74\u3001\u6708\u3092\u6307\u5b9a\u3001\u300c\u307e\u3067\u300d\u3082\u3057\u304f\u306f\u300c\u304b\u3089\u300d\u3092\u9078\u629e\u3057\u3001\u3010\u3053\u306e\u6761\u4ef6\u3067\u691c\u7d22\u3059\u308b\u3011\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001\u6307\u5b9a\u306e\u5e74\u6708\u3092\u57fa\u6e96\u306b12\u30f6\u6708\u9593\u306e\u6708\u5225\u30c7\u30fc\u30bf\u3092\u8868\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u5165\u53e3\u3001\u7d4c\u7531\u3001\u30b4\u30fc\u30eb\u3001\u3068\u8a2d\u5b9a\u3057\u305f\u5546\u54c1\u306e\u30c7\u30fc\u30bf\u3054\u3068\u306b\u5206\u3051\u3089\u308c\u3001\u305d\u306e\u5408\u8a08\u3082\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n<\/colgroup>\n\n\n\n\n\n\n\n\n\n\n\n
\u9805\u76ee<\/th>\n\u5185\u5bb9<\/th>\n<\/tr>\n<\/thead>\n
\u58f2\u4e0a\u984d<\/td>\n\u53d7\u6ce8\u30c7\u30fc\u30bf\u306e\u76f4\u63a5AD\u30b3\u30fc\u30c9\u304c\u5bfe\u8c61\u306e\u30b7\u30ca\u30ea\u30aa\u306b\u8a2d\u5b9a\u3055\u308c\u305f\u5e83\u544a\u306eAD\u30b3\u30fc\u30c9\u3067\u3042\u308a\u3001\u30b7\u30ca\u30ea\u30aa\u306b\u8a2d\u5b9a\u6e08\u307f\u5546\u54c1\u306e\u53d7\u6ce8\u30c7\u30fc\u30bf\u306e\u5546\u54c1\u4ee3\u91d1\u5408\u8a08(\u7a0e\u8fbc)<\/td>\n<\/tr>\n
\u58f2\u4e0a\u4ef6\u6570<\/td>\n\u53d7\u6ce8\u30c7\u30fc\u30bf\u306e\u76f4\u63a5AD\u30b3\u30fc\u30c9\u304c\u5bfe\u8c61\u306e\u30b7\u30ca\u30ea\u30aa\u306b\u8a2d\u5b9a\u3055\u308c\u305f\u5e83\u544a\u306eAD\u30b3\u30fc\u30c9\u3067\u3042\u308a\u3001\u30b7\u30ca\u30ea\u30aa\u306b\u8a2d\u5b9a\u6e08\u307f\u5546\u54c1\u306e\u53d7\u6ce8\u30c7\u30fc\u30bf\u306e\u4ef6\u6570\u5408\u8a08<\/td>\n<\/tr>\n
\u5a92\u4f53\u30b3\u30b9\u30c8<\/td>\n\u5bfe\u8c61\u306e\u5e83\u544a\u306b\u8a2d\u5b9a\u6e08\u307f\u306e\u5a92\u4f53\u30b3\u30b9\u30c8<\/td>\n<\/tr>\n
\u914d\u9001\u30b3\u30b9\u30c8<\/td>\n\u53d7\u6ce8\uff1e\u53d7\u6ce8\u767b\u9332\u753b\u9762\u306b\u8a2d\u5b9a\u3055\u308c\u305f\u914d\u9001\u30b3\u30b9\u30c8\u306e\u5408\u8a08<\/td>\n<\/tr>\n
\u5546\u54c1\u539f\u4fa1<\/td>\n\u53d7\u6ce8\u30c7\u30fc\u30bf\u306b\u7d10\u3065\u304f\u51fa\u54c1\u5546\u54c1\u306b\u767b\u9332\u3055\u308c\u3066\u3044\u308b\u539f\u4fa1(\u4ed5\u5165\u4fa1\u683c)\u306e\u5408\u8a08(\u7a0e\u5225)<\/td>\n<\/tr>\n
CPA<\/td>\n\u5a92\u4f53\u30b3\u30b9\u30c8 \u00f7 \u65b0\u898f\u8cfc\u5165\u8005\u6570 = CPA <\/td>\n<\/tr>\n
\u63a8\u79fb\u7387<\/td>\n\u5165\u53e3 \u2192 \u7d4c\u7531 \u2192 \u30b4\u30fc\u30eb \u306e\u6bb5\u968e\u6bce\u306b\u8a2d\u5b9a\u3057\u305f\u5546\u54c1\u306e\u3001\u524d\u6bb5\u968e\u304b\u3089\u306e\u63a8\u79fb\u7387(%)<\/td>\n<\/tr>\n
\u5f15\u304d\u4e0a\u3052\u7387<\/td>\n\u5165\u53e3 \u2192 \u30b4\u30fc\u30eb \u3078\u306e\u5f15\u304d\u4e0a\u3052\u7387(%)
\uff08\u7d4c\u7531\u5546\u54c1\u3092\u8cfc\u5165\u305b\u305a\u3001\u5165\u53e3\u2192\u30b4\u30fc\u30eb\u3092\u8cfc\u5165\u3057\u305f\u30c7\u30fc\u30bf\u3092\u53c2\u7167\uff09<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n

\u3010\u5e83\u544a\u5225\u3011\u7372\u5f97\u6570\u30fb\u8cbb\u7528\u5bfe\u52b9\u679c<\/h3>\n\n\n\n

\u96c6\u8a08\u7bc4\u56f2\u3092\u6307\u5b9a\u3057\u3001\u3010\u3053\u306e\u6761\u4ef6\u3067\u691c\u7d22\u3059\u308b\u3011\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001\u6307\u5b9a\u7bc4\u56f2\u306e\u96c6\u8a08\u7d50\u679c\u3092\u8868\u793a\u3057\u307e\u3059\u3002
\u3010\u524d\u6708\u3011\u3010\u5f53\u6708\u3011\u3010\u904e\u53bb7\u65e5\u9593\u3011\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001\u30af\u30ea\u30c3\u30af\u3057\u305f\u6642\u70b9\u3092\u57fa\u6e96\u306b\u3001\u96c6\u8a08\u7bc4\u56f2\u306b\u5e74\u6708\u65e5\u304c\u8a2d\u5b9a\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n<\/colgroup>\n\n\n\n\n\n\n\n\n\n\n\n
\u9805\u76ee<\/th>\n\u5185\u5bb9<\/th>\n<\/tr>\n<\/thead>\n
\u5e83\u544a\u540d<\/td>\n\u5bfe\u8c61\u306e\u30b7\u30ca\u30ea\u30aa\u306b\u8a2d\u5b9a\u3055\u308c\u305f\u5e83\u544a\u306e\u5e83\u544a\u540d<\/td>\n<\/tr>\n
UU<\/td>\n\u6c7a\u307e\u3063\u305f\u8a08\u6e2c\u671f\u9593\u5185\u306b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u30da\u30fc\u30b8\u3092\u8a2a\u308c\u305f\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\u6570<\/td>\n<\/tr>\n
\u5a92\u4f53\u30b3\u30b9\u30c8<\/td>\n\u5e83\u544a\u306b\u8a2d\u5b9a\u3055\u308c\u305f\u5a92\u4f53\u30b3\u30b9\u30c8\u306e\u5408\u8a08<\/td>\n<\/tr>\n
\uff78\uff98\uff6f\uff78\u5358\u4fa1<\/td>\n\u5a92\u4f53\u30b3\u30b9\u30c8 \u00f7 UU = \u30af\u30ea\u30c3\u30af\u5358\u4fa1<\/td>\n<\/tr>\n
\u58f2\u4e0a\u984d<\/td>\n\u53d7\u6ce8\u30c7\u30fc\u30bf\u306e\u521d\u56deAD\u30b3\u30fc\u30c9\u304c\u5bfe\u8c61\u306e\u30b7\u30ca\u30ea\u30aa\u306b\u8a2d\u5b9a\u3055\u308c\u305f\u5e83\u544a\u306eAD\u30b3\u30fc\u30c9\u3067\u3042\u308a\u3001\u30b7\u30ca\u30ea\u30aa\u306b\u8a2d\u5b9a\u6e08\u307f\u5546\u54c1\u306e\u53d7\u6ce8\u30c7\u30fc\u30bf\u306e\u5546\u54c1\u4ee3\u91d1\u5408\u8a08(\u7a0e\u8fbc)<\/td>\n<\/tr>\n
\u58f2\u4e0a\u4ef6\u6570<\/td>\n\u53d7\u6ce8\u30c7\u30fc\u30bf\u306e\u521d\u56deAD\u30b3\u30fc\u30c9\u304c\u5bfe\u8c61\u306e\u30b7\u30ca\u30ea\u30aa\u306b\u8a2d\u5b9a\u3055\u308c\u305f\u5e83\u544a\u306eAD\u30b3\u30fc\u30c9\u3067\u3042\u308a\u3001\u30b7\u30ca\u30ea\u30aa\u306b\u8a2d\u5b9a\u6e08\u307f\u5546\u54c1\u306e\u53d7\u6ce8\u30c7\u30fc\u30bf\u306e\u4ef6\u6570\u5408\u8a08<\/td>\n<\/tr>\n
\uff7a\uff9d\uff8a\uff9e\uff70\uff7c\uff9e\uff6e\uff9d\u7387<\/td>\n\u58f2\u4e0a\u4ef6\u6570 \u00f7 UU = \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387(%)<\/td>\n<\/tr>\n
CPO<\/td>\n\u5a92\u4f53\u30b3\u30b9\u30c8 \u00f7 \u58f2\u4e0a\u4ef6\u6570 = CPO<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

\u76ee\u6b21 \u6982\u8981 \u30b7\u30ca\u30ea\u30aa\u306f\u3001\u5e83\u544a\u5bfe\u8c61\u306e\u5546\u54c1\u3092\u3042\u3089\u304b\u3058\u3081\u8a2d\u5b9a\u3057\u3001\u305d\u308c\u306b\u5bfe\u3057\u3066\u8907\u6570\u306e\u5e83\u544a\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u30b7\u30ca\u30ea\u30aa\u5225\u5206\u6790\u306f\u3001\u30b7\u30ca\u30ea\u30aa\u5168\u4f53\u306e\u6708\u5225\u5b9f\u7e3e\u3084\u3001\u5e83\u544a\u6bce\u306eCVR\u3001CPO\u3001\u304c\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30b7\u30ca\u30ea\u30aa\u306b\u767b\u9332\u3057\u305f\u5546\u54c1\u306e\u30fb\u30fb\u30fb<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-21147","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-advertising-analysis"},"views":414,"_links":{"self":[{"href":"https:\/\/ec.smaregi.jp\/repeat\/bbc\/faq\/wp-json\/wp\/v2\/posts\/21147"}],"collection":[{"href":"https:\/\/ec.smaregi.jp\/repeat\/bbc\/faq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ec.smaregi.jp\/repeat\/bbc\/faq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ec.smaregi.jp\/repeat\/bbc\/faq\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ec.smaregi.jp\/repeat\/bbc\/faq\/wp-json\/wp\/v2\/comments?post=21147"}],"version-history":[{"count":3,"href":"https:\/\/ec.smaregi.jp\/repeat\/bbc\/faq\/wp-json\/wp\/v2\/posts\/21147\/revisions"}],"predecessor-version":[{"id":29300,"href":"https:\/\/ec.smaregi.jp\/repeat\/bbc\/faq\/wp-json\/wp\/v2\/posts\/21147\/revisions\/29300"}],"wp:attachment":[{"href":"https:\/\/ec.smaregi.jp\/repeat\/bbc\/faq\/wp-json\/wp\/v2\/media?parent=21147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ec.smaregi.jp\/repeat\/bbc\/faq\/wp-json\/wp\/v2\/categories?post=21147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ec.smaregi.jp\/repeat\/bbc\/faq\/wp-json\/wp\/v2\/tags?post=21147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}