{"id":10287,"date":"2021-08-11T15:11:05","date_gmt":"2021-08-11T06:11:05","guid":{"rendered":"http:\/\/assist-tencho.com\/faq\/?p=10287"},"modified":"2023-08-24T09:53:08","modified_gmt":"2023-08-24T00:53:08","slug":"02-0786","status":"publish","type":"post","link":"https:\/\/ec.smaregi.jp\/oms\/faq\/analysis\/02-0786\/","title":{"rendered":"\u5206\u6790\u7ba1\u7406>RFM\u5206\u6790\u4e00\u89a7"},"content":{"rendered":"\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-vivid-red-color has-text-color\">\u203b\u672c\u6a5f\u80fd\u306f\u6709\u511f\u306e\u30aa\u30d7\u30b7\u30e7\u30f3\u6a5f\u80fd\u3067\u3059\u3002<br>\u6599\u91d1\u3001\u304a\u7533\u8fbc\u65b9\u6cd5\u306b\u3064\u304d\u307e\u3057\u3066\u306f <a href=\"\/oms\/faq\/operation\/02-1033\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u3053\u3061\u3089<\/a> \u3088\u308a\u3054\u78ba\u8a8d\u4e0b\u3055\u3044\u3002<\/p>\n\n\n\n<div id=\"keni_toc\" class=\"disp_tree\">\u76ee\u6b21<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"keni_toc_0\">\u6982\u8981<\/h2>\n\n\n\n<p>\u9867\u5ba2\u306e\u8cfc\u5165\u30c7\u30fc\u30bf\u3092\u3001R\uff08Recency\uff1a\u6700\u65b0\u8cfc\u5165\u65e5\uff09\u3001F\uff08Frequency\uff1a\u8cfc\u5165\u56de\u6570\uff09\u3001M\uff08Monetary\uff1a\u7d2f\u8a08\u8cfc\u5165\u91d1\u984d\uff09\u306e\uff13\u3064\u306e\u8ef8\u3067\u96c6\u8a08\u3057\u3001\u8a2d\u5b9a\u3057\u305f\u305d\u308c\u305e\u308c\u306e\u57fa\u6e96\uff08\u30e9\u30f3\u30af\uff11\uff5e\uff16\uff09\u3067\u30e9\u30f3\u30af\u4ed8\u3051\u3057\u307e\u3059\u3002<br>\u305d\u308c\u3092RFM\u306e\u7d44\u307f\u5408\u308f\u305b\uff08\u5408\u8a08\uff09\u306b\u3088\u308a\u632f\u308a\u5206\u3051\u305f\u9867\u5ba2\u5206\u985e\u3067\u3001\u72b6\u6cc1\u306b\u3042\u3063\u305f\u65bd\u7b56\u3092\u8b1b\u3058\u308b\u76ee\u5b89\u3068\u306a\u308a\u307e\u3059\u3002<br>\u9867\u5ba2\u5206\u985e\u306b\u3064\u3044\u3066\u3001\u30b9\u30de\u30ec\u30b8EC\u30fb\u4e00\u5143\u7ba1\u7406\u3067\u306f\u9867\u5ba2\u30927\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u3001\u540d\u79f0\u3092\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u8a2d\u5b9a\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p><strong>\uff1cRFM\u9867\u5ba2\u5206\u985e\uff1e<\/strong><br><\/p>\n\n\n<table class=\"list\">\n<tbody>\n<tr>\n<td class=\"center\" style=\"background: #BFDFFF;\">VIP\u9867\u5ba2<\/td>\n<td class=\"center\" style=\"background: #CCFFFF;\">\u512a\u826f\u9867\u5ba2<\/td>\n<td class=\"center\" style=\"background: #33FF66;\">\u901a\u5e38\u9867\u5ba2<\/td>\n<td class=\"center\" style=\"background: #99FF99;\">\u65b0\u898f\u9867\u5ba2<\/td>\n<td class=\"center\" style=\"background: #FFDE9B;\">\u4f11\u7720\u9867\u5ba2<\/td>\n<td class=\"center\" style=\"background: #FFCCFF;\">\u96e2\u53cd\u512a\u826f\u9867\u5ba2<\/td>\n<td class=\"center\" style=\"background: #CCCCFF;\">\u96e2\u53cd\u65b0\u898f\u9867\u5ba2<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n<p>\u4f8b\u3048\u3070VIP\u9867\u5ba2\u306b\u5206\u985e\u3055\u308c\u308b\u306e\u306f\u3001\u6700\u65b0\u8cfc\u5165\u65e5\u304b\u3089\u306e\u65e5\u6570\u304c\u6d45\u304f\u3001\u8cfc\u5165\u56de\u6570\u304c\u591a\u304f\u3001\u8cfc\u5165\u91d1\u984d\u304c\u9ad8\u3044\u9867\u5ba2\u3002<br>\u77ed\u3044\u671f\u9593\u306b\u983b\u7e41\u306b\u8cfc\u5165\u3057\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u304b\u3089\u306e\u30ec\u30b9\u30dd\u30f3\u30b9\u7387\u304c\u9ad8\u3044\u3068\u4e88\u6e2c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"keni_toc_1\">\u8a2d\u5b9a\u753b\u9762<\/h2>\n\n\n\n<p>\u5206\u6790\u7ba1\u7406\uff1eRFM\u5206\u6790\u4e00\u89a7<br>\u8a2d\u5b9a\u306f\u6700\u59275\u3064\u307e\u3067\u767b\u9332\u304c\u53ef\u80fd\u3067\u3059\u3002<br>\u5b9f\u969b\u306b\u53cd\u6620\u3067\u304d\u308b\u306e\u306f1\u3064\u3067\u3059\u304c\u3001\u4ed64\u3064\u306e\u8a2d\u5b9a\u306b\u3064\u304d\u307e\u3057\u3066\u306f\u3001<br>\u65bd\u7b56\u3092\u5143\u306b\u30e9\u30f3\u30af\u306e\u57fa\u6e96\u3092\u5909\u3048\u3066\u5206\u6790\u3092\u884c\u3044\u305f\u3044\u3068\u304d\u306b\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/raku2repeat.com\/faq\/wp-content\/uploads\/02-0786-01-1024x476.jpg\" alt=\"\" class=\"wp-image-20565\"\/><\/figure>\n\n\n<table class=\"tbl-spec\" width=\"1017\">\n<colgroup>\n<col width=\"15%\">\n<col width=\"85%\"><\/colgroup>\n<thead>\n<tr>\n<th>\u9805\u76ee<\/th>\n<th>\u5185\u5bb9<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5206\u6790ID<\/td>\n<td>\u5206\u6790\u8a2d\u5b9a\u306e\u767b\u9332\u6642\u306b\u81ea\u52d5\u3067\u632f\u308a\u5206\u3051\u3089\u308c\u308b\u756a\u53f7\u3067\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u9867\u5ba2\u5206\u6790<\/td>\n<td>\u300c\u81ea\u52d5\u8a2d\u5b9a\u300d\u3068\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u8a2d\u5b9a\u306f\u3001\u5206\u6790\u7ba1\u7406\uff1eRFM\u5206\u6790\u8a2d\u5b9a\u3000[\u81ea\u52d5\u5206\u6790]\u3000\u3067\u300c\u81ea\u52d5\u300d\u306b\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u3082\u306e\u3067\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u8a2d\u5b9a\u540d<\/td>\n<td>\u5206\u6790\u7ba1\u7406\uff1eRFM\u5206\u6790\u8a2d\u5b9a\u3000\u3067\u8a2d\u5b9a\u3055\u308c\u305f\u4efb\u610f\u306e\u540d\u524d<\/td>\n<\/tr>\n<tr>\n<td>\u8a2d\u5b9a\u5185\u5bb9<\/td>\n<td>\u5206\u6790\u7ba1\u7406\uff1eRFM\u5206\u6790\u8a2d\u5b9a\u3000\u3067\u8a2d\u5b9a\u3055\u308c\u305f\u5185\u5bb9\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u7de8\u96c6<\/td>\n<td>\u5206\u6790\u7ba1\u7406\uff1eRFM\u5206\u6790\u8a2d\u5b9a\u3000\u306e\u7de8\u96c6\u30da\u30fc\u30b8\u3078\u9077\u79fb\u3057\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u524a\u9664<\/td>\n<td>\u8a2d\u5b9a\u304c\u524a\u9664\u3055\u308c\u307e\u3059<\/td>\n<\/tr>\n<tr>\n<td>\u5206\u6790<\/td>\n<td>\u5206\u6790\u7d50\u679c\u30da\u30fc\u30b8\u3078\u9077\u79fb\u3057\u307e\u3059\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n<h3 class=\"wp-block-heading\" id=\"keni_toc_2\">RFM\u5206\u6790\u8a2d\u5b9a\u306e\u65b0\u898f\u767b\u9332<\/h3>\n\n\n\n<p>\u5206\u6790\u7ba1\u7406\uff1eRFM\u5206\u6790\u4e00\u89a7\u3000\u3010\u65b0\u898f\u5165\u529b\u3011\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af<\/p>\n\n\n\n<p>\u5206\u6790\u7ba1\u7406\uff1eRFM\u5206\u6790\u8a2d\u5b9a\u3000\u3078\u9077\u79fb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5fc5\u8981\u9805\u76ee\u3092\u5165\u529b\u3057\u3001\u3010\u3053\u306e\u5185\u5bb9\u3067\u767b\u9332\u3059\u308b\u3011\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u767b\u9332\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/raku2repeat.com\/faq\/wp-content\/uploads\/02-0786-02-1024x465.jpg\" alt=\"\" class=\"wp-image-20469\"\/><\/figure>\n\n\n<table class=\"tbl-spec\" width=\"1017\">\n<colgroup>\n<col width=\"15%\">\n<col width=\"85%\"><\/colgroup>\n<thead>\n<tr>\n<th>\u9805\u76ee<\/th>\n<th>\u5185\u5bb9<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u8a2d\u5b9a\u540d<\/td>\n<td>\u4efb\u610f\u306e\u540d\u524d<\/td>\n<\/tr>\n<tr>\n<td>\u81ea\u52d5\u5206\u6790<\/td>\n<td>\u5229\u7528\u3059\u308b\u5834\u5408\u306f[\u81ea\u52d5]\u3001\u5229\u7528\u3057\u306a\u3044\u5834\u5408\u306f[\u7121\u52b9]\u3092\u6307\u5b9a\u3057\u3066\u304f\u3060\u3055\u3044\u3002<br>\u81ea\u52d5\u8a2d\u5b9a\u306b\u3059\u308b\u3068\u3001\u3053\u306e\u5206\u6790\u8a2d\u5b9a\u304c\u9867\u5ba2\u30c7\u30fc\u30bf\u306b\u53cd\u6620\u3055\u308c\u307e\u3059\u3002\u6709\u52b9\u306b\u3067\u304d\u308b\u306e\u306f\u767b\u9332\u306e\u3042\u308b\u5206\u6790\u8a2d\u5b9a\u306e\u3046\u3061\uff11\u3064\u306e\u307f\u3067\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td id=\"bunkatsukijun\" rowspan=\"8\">\u5206\u5272\u57fa\u6e96<\/td>\n<th>\u30e9\u30f3\u30af<\/th>\n<\/tr>\n<tr>\n<td>\uff11\uff5e\uff16\u307e\u3067\u306e\u30e9\u30f3\u30af\u6570\u5024<br>\u4f8b\u3048\u3070\uff08R\uff09\u6700\u65b0\u8cfc\u5165\u65e5\u304b\u3089\u306e\u65e5\u6570\u306e\u30e9\u30f3\u30af\uff16\u306f\u3001\uff11\uff5e\uff16\u306e\u8a2d\u5b9a\u306e\u4e2d\u3067\uff11\u756a\u65e5\u6570\u304c\u6d45\u3044\u8a2d\u5b9a\u5024\u306b\u306a\u308a\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<th>\uff08R\uff09\u6700\u65b0\u8cfc\u5165\u65e5\u304b\u3089\u306e\u65e5\u6570<\/th>\n<\/tr>\n<tr>\n<td>\u5206\u6790\u3059\u308b\u65e5\u304b\u3089\u6700\u65b0\u8cfc\u5165\u65e5\u307e\u3067\u306e\u65e5\u6570\u3092\u30016\u6bb5\u968e\u3067\u7bc4\u56f2\u6307\u5b9a\u3057\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<th>\uff08F\uff09\u8cfc\u5165\u56de\u6570<\/th>\n<\/tr>\n<tr>\n<td>\u5206\u6790\u3059\u308b\u6642\u70b9\u307e\u3067\u306e\u8cfc\u5165\u56de\u6570\u3092\u30016\u6bb5\u968e\u3067\u7bc4\u56f2\u6307\u5b9a\u3057\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<th>\uff08M\uff09\u7d2f\u8a08\u8cfc\u5165\u91d1\u984d<\/th>\n<\/tr>\n<tr>\n<td>\u5206\u6790\u3059\u308b\u6642\u70b9\u307e\u3067\u306e\u7d2f\u8a08\u8cfc\u5165\u91d1\u984d\u3092\u30016\u6bb5\u968e\u3067\u7bc4\u56f2\u6307\u5b9a\u3057\u307e\u3059\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n<h2 class=\"wp-block-heading\" id=\"keni_toc_3\">\u5206\u6790\u7d50\u679c<\/h2>\n\n\n\n<p>\u5206\u6790\u7ba1\u7406\uff1eRFM\u5206\u6790\u4e00\u89a7\u3000\u304b\u3089\u3001\u5bfe\u8c61\u306e\u5206\u6790\u8a2d\u5b9a\u306e\u300c\u5206\u6790\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001<br>\u5206\u6790\u7ba1\u7406\uff1eRFM\u5206\u6790\u7d50\u679c\u3000\u3078\u79fb\u52d5\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3010\u518d\u96c6\u8a08\u3059\u308b\u3011\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001\u6700\u65b0\u306e\u30c7\u30fc\u30bf\u306b\u66f4\u65b0\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/raku2repeat.com\/faq\/wp-content\/uploads\/02-0786-03-1024x122.jpg\" alt=\"\" class=\"wp-image-20509\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"keni_toc_4\">\u5c65\u6b74:RFM\u9867\u5ba2\u5206\u985e<\/h3>\n\n\n\n<p>\u6708\u6bce\u306b\u9867\u5ba2\u5206\u985e\u5225\u306e\u7d2f\u8a08\u4eba\u6570\u3068\u305d\u306e\u5408\u8a08\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/raku2repeat.com\/faq\/wp-content\/uploads\/02-0786-04-1024x499.jpg\" alt=\"\" class=\"wp-image-20513\"\/><\/figure>\n\n\n\n<p>\u203b\u5bfe\u8c61\u5916\u306f\u3001RFM\u5206\u6790\u8a2d\u5b9a\u306e\u5206\u5272\u57fa\u6e96\u306b\u5f53\u3066\u306f\u307e\u3089\u306a\u304b\u3063\u305f\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"keni_toc_5\">\u73fe\u5728\uff1a\u9867\u5ba2RFM\u30e9\u30f3\u30af<\/h3>\n\n\n\n<p>RFM\u30e9\u30f3\u30af\u306e\u7d44\u307f\u5408\u308f\u305b\uff08\u5408\u8a08\uff09\u3067\u3001\uff11\uff5e\uff11\uff18\u30e9\u30f3\u30af\u306b\u5206\u985e\u3057\u305f\u9867\u5ba2\u6570\uff08\u4eba\uff09\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>RFM\u30e9\u30f3\u30af\u306f\uff16\u3064\u306e\u300c\u73fe\u5728\uff1a\u7d2f\u8a08\u8cfc\u5165\u91d1\u984d\uff1a\u25cb\u25cb\u25cb\u5186\uff5e\u25cb\u25cb\u25cb\u5186\u300d\u306e\u96c6\u8a08\u5024\u3067\u3059\u3002<br>\u4f8b\u3048\u3070(R)(F)(M)\u305d\u308c\u305e\u308c\u304c\u5168\u3066<a href=\"#bunkatsukijun\">\u5206\u5272\u57fa\u6e96<\/a>\u306e\u30e9\u30f3\u30af\uff16\u306b\u5f53\u3066\u306f\u307e\u308b\u9867\u5ba2\u306f\u3001RFM\u30e9\u30f3\u30af18\u306b\u5206\u985e\u3055\u308c\u3001\u5206\u5272\u57fa\u6e96\u306e\u30e9\u30f3\u30af\u304c(R)\u306f3\u3001(F)\u306f2\u3001(M)\u306f2\u3001\u306e\u30e9\u30f3\u30af\u306b\u5f53\u3066\u306f\u307e\u308b\u9867\u5ba2\u306f\u3001RFM\u30e9\u30f3\u30af\uff17\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/raku2repeat.com\/faq\/wp-content\/uploads\/02-0786-05-1024x557.jpg\" alt=\"\" class=\"wp-image-20515\"\/><\/figure>\n\n\n\n<p>\u203b\u30bb\u30b0\u30e1\u30f3\u30c8\u5bfe\u8c61\u5916\u306f\u3001RFM\u5206\u6790\u8a2d\u5b9a\u306e\u5206\u5272\u57fa\u6e96\u306b\u5f53\u3066\u306f\u307e\u3089\u306a\u304b\u3063\u305f\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"keni_toc_6\">\u73fe\u5728\uff1a\u7d2f\u8a08\u8cfc\u5165\u91d1\u984d\uff1a\u25cb\u25cb\u25cb\u5186\uff5e\u25cb\u25cb\u25cb\u5186<\/h3>\n\n\n\n<p>RFM\u5206\u6790\u8a2d\u5b9a\u3067\uff08M\uff09\u7d2f\u8a08\u8cfc\u5165\u91d1\u984d\u306b\u8a2d\u5b9a\u3055\u308c\u305f\u30e9\u30f3\u30af\u5225\u306b\u3001\uff08R\uff09\u6700\u65b0\u8cfc\u5165\u65e5\u304b\u3089\u306e\u65e5\u6570\u3068\uff08F\uff09\u8cfc\u5165\u56de\u6570\u3092\u8ef8\u306b\u3057\u305f\u9867\u5ba2\u5206\u985e\u306e\u96c6\u8a08\u7d50\u679c\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/raku2repeat.com\/faq\/wp-content\/uploads\/02-0786-06-1024x594.jpg\" alt=\"\" class=\"wp-image-20517\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"keni_toc_7\">\u9867\u5ba2\u5225\u3000\u9867\u5ba2\u5206\u985e\u78ba\u8a8d\u65b9\u6cd5\u4f8b<\/h2>\n\n\n\n<p><strong>\u9867\u5ba2\u7ba1\u7406\uff1e\u9867\u5ba2\u4e00\u89a7\u3000\u300cCPM\u5206\u6790 RFM\u5206\u6790\u300d\u3000\u6b04<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/ec.smaregi.jp\/oms\/faq\/wp-content\/uploads\/2021\/01\/02-0786-17.png\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"290\" src=\"https:\/\/ec.smaregi.jp\/oms\/faq\/wp-content\/uploads\/2021\/01\/02-0786-17-1024x290.png\" alt=\"\" class=\"wp-image-10296\" srcset=\"https:\/\/ec.smaregi.jp\/oms\/faq\/wp-content\/uploads\/2021\/01\/02-0786-17-1024x290.png 1024w, https:\/\/ec.smaregi.jp\/oms\/faq\/wp-content\/uploads\/2021\/01\/02-0786-17-640x181.png 640w, https:\/\/ec.smaregi.jp\/oms\/faq\/wp-content\/uploads\/2021\/01\/02-0786-17-768x217.png 768w, https:\/\/ec.smaregi.jp\/oms\/faq\/wp-content\/uploads\/2021\/01\/02-0786-17.png 1622w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>\u9867\u5ba2ID\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u958b\u304b\u308c\u308b\u3001\u9867\u5ba2\u7ba1\u7406\uff1e\u9867\u5ba2\u767b\u9332\u3000\u30da\u30fc\u30b8\u306e\u300c\u8cfc\u5165\u5c65\u6b74\u300d\u30bf\u30d6\u5185\u3067\u3082\u3054\u78ba\u8a8d\u9802\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u53d7\u6ce8\u7ba1\u7406\uff1e\u53d7\u6ce8\u4e00\u89a7\u3000\u300c[\u8cfc\u5165\u56de\u6570] CPM\u5206\u985e RFM\u5206\u985e \u30e9\u30f3\u30af\u300d\u3000\u6b04<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/ec.smaregi.jp\/oms\/faq\/wp-content\/uploads\/2021\/01\/02-0786-16.png\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"404\" src=\"https:\/\/ec.smaregi.jp\/oms\/faq\/wp-content\/uploads\/2021\/01\/02-0786-16-1024x404.png\" alt=\"\" class=\"wp-image-10295\" srcset=\"https:\/\/ec.smaregi.jp\/oms\/faq\/wp-content\/uploads\/2021\/01\/02-0786-16-1024x404.png 1024w, https:\/\/ec.smaregi.jp\/oms\/faq\/wp-content\/uploads\/2021\/01\/02-0786-16-640x253.png 640w, https:\/\/ec.smaregi.jp\/oms\/faq\/wp-content\/uploads\/2021\/01\/02-0786-16-768x303.png 768w, https:\/\/ec.smaregi.jp\/oms\/faq\/wp-content\/uploads\/2021\/01\/02-0786-16.png 1869w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>ID\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u958b\u304b\u308c\u308b\u3001\u53d7\u6ce8\u7ba1\u7406\uff1e\u53d7\u6ce8\u767b\u9332\u3000\u30da\u30fc\u30b8\u306e\u300c\u8cfc\u5165\u5c65\u6b74\u300d\u30bf\u30d6\u5185\u3067\u3082\u3054\u78ba\u8a8d\u9802\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e21\u4e00\u89a7\u30da\u30fc\u30b8\u306e \u3000\u7d5e\u308a\u8fbc\u307f\u30d1\u30cd\u30eb\u306e\u300c\u8a73\u7d30\u306a\u691c\u7d22(+)\u300d\u30bf\u30d6\u304b\u3089<br>RFM\u5206\u985e\u3092\u9078\u629e\u3059\u308b\u304b\u3001RFM\u30e9\u30f3\u30af\uff081~18\uff09\u3092\u6307\u5b9a\u3057\u691c\u7d22\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/ec.smaregi.jp\/oms\/faq\/wp-content\/uploads\/2021\/01\/02-0786-18.png\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"864\" height=\"1024\" src=\"https:\/\/ec.smaregi.jp\/oms\/faq\/wp-content\/uploads\/2021\/01\/02-0786-18-864x1024.png\" alt=\"\" class=\"wp-image-10297\" srcset=\"https:\/\/ec.smaregi.jp\/oms\/faq\/wp-content\/uploads\/2021\/01\/02-0786-18-864x1024.png 864w, https:\/\/ec.smaregi.jp\/oms\/faq\/wp-content\/uploads\/2021\/01\/02-0786-18-540x640.png 540w, https:\/\/ec.smaregi.jp\/oms\/faq\/wp-content\/uploads\/2021\/01\/02-0786-18-768x911.png 768w, https:\/\/ec.smaregi.jp\/oms\/faq\/wp-content\/uploads\/2021\/01\/02-0786-18.png 1335w\" sizes=\"auto, (max-width: 864px) 100vw, 864px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u203b\u672c\u6a5f\u80fd\u306f\u6709\u511f\u306e\u30aa\u30d7\u30b7\u30e7\u30f3\u6a5f\u80fd\u3067\u3059\u3002\u6599\u91d1\u3001\u304a\u7533\u8fbc\u65b9\u6cd5\u306b\u3064\u304d\u307e\u3057\u3066\u306f \u3053\u3061\u3089 \u3088\u308a\u3054\u78ba\u8a8d\u4e0b\u3055\u3044\u3002 \u76ee\u6b21 \u6982\u8981 \u9867\u5ba2\u306e\u8cfc\u5165\u30c7\u30fc\u30bf\u3092\u3001R\uff08Recency\uff1a\u6700\u65b0\u8cfc\u5165\u65e5\uff09\u3001F\uff08Frequency\uff1a\u8cfc\u5165\u56de\u6570\uff09\u3001M\uff08Monetary\uff1a\u30fb\u30fb\u30fb<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":[],"meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":{"0":"post-10287","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-analysis"},"views":973,"_links":{"self":[{"href":"https:\/\/ec.smaregi.jp\/oms\/faq\/wp-json\/wp\/v2\/posts\/10287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ec.smaregi.jp\/oms\/faq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ec.smaregi.jp\/oms\/faq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ec.smaregi.jp\/oms\/faq\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/ec.smaregi.jp\/oms\/faq\/wp-json\/wp\/v2\/comments?post=10287"}],"version-history":[{"count":9,"href":"https:\/\/ec.smaregi.jp\/oms\/faq\/wp-json\/wp\/v2\/posts\/10287\/revisions"}],"predecessor-version":[{"id":19789,"href":"https:\/\/ec.smaregi.jp\/oms\/faq\/wp-json\/wp\/v2\/posts\/10287\/revisions\/19789"}],"wp:attachment":[{"href":"https:\/\/ec.smaregi.jp\/oms\/faq\/wp-json\/wp\/v2\/media?parent=10287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ec.smaregi.jp\/oms\/faq\/wp-json\/wp\/v2\/categories?post=10287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ec.smaregi.jp\/oms\/faq\/wp-json\/wp\/v2\/tags?post=10287"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/ec.smaregi.jp\/oms\/faq\/wp-json\/wp\/v2\/format?post=10287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}