{"id":7556,"date":"2026-02-27T06:58:39","date_gmt":"2026-02-26T21:58:39","guid":{"rendered":"https:\/\/ec.smaregi.jp\/column\/?p=7556"},"modified":"2026-02-27T06:58:39","modified_gmt":"2026-02-26T21:58:39","slug":"repeat-mail-order","status":"publish","type":"post","link":"https:\/\/ec.smaregi.jp\/column\/repeat-mail-order\/","title":{"rendered":"4\u3064\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u300c\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u300d\u306b\u5fc5\u8981\u306a\u65bd\u7b56\u3084\u6a5f\u80fd\u3092\u89e3\u8aac"},"content":{"rendered":"

\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u3068\u306f\u3001\u521d\u56de\u8cfc\u5165\u3067\u7d42\u308f\u3089\u305b\u305a\u30012\u56de\u76ee\u30fb3\u56de\u76ee\u306e\u7d99\u7d9a\u8cfc\u5165\u3092\u524d\u63d0\u306bLTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3092\u7a4d\u307f\u4e0a\u3052\u3066\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u8ca9\u58f2\u30e2\u30c7\u30eb<\/span>\u3067\u3059\u3002\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u3067\u306f\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u30b3\u30b9\u30c8\u304c\u4e0a\u304c\u308b\u307b\u3069\u3001\u521d\u56de\u3067\u7d42\u308f\u3089\u305b\u305a\u7d99\u7d9a\u8cfc\u5165\u306b\u3064\u306a\u3052\u3066\u3001\u3044\u304b\u306bLTV\u3092\u4f38\u3070\u305b\u308b\u304b\u304c\u5229\u76ca\u306b\u5927\u304d\u304f\u5f71\u97ff\u3057\u307e\u3059\u3002<\/p>\n

\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u306e\u904b\u7528\u306f\u3001\u4ee5\u4e0b\u306e4\u3064\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u5206\u3051\u3066\u8003\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/strong><\/p>\n

\u25c6\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u306b\u304a\u3051\u308b4\u3064\u306e\u904b\u7528\u30d5\u30a7\u30fc\u30ba<\/p>\n

\u30d5\u30a7\u30fc\u30ba\u2460 \u7372\u5f97
\n\u30d5\u30a7\u30fc\u30ba\u2461 F2\u8ee2\u63db
\n\u30d5\u30a7\u30fc\u30ba\u2462 \u7d99\u7d9a
\n\u30d5\u30a7\u30fc\u30ba\u2463 \u5fa9\u6d3b<\/p>\n

\u9867\u5ba2\u306e\u72b6\u614b\u306f\u30d5\u30a7\u30fc\u30ba\u3054\u3068\u306b\u7570\u306a\u308b\u305f\u3081\u3001\u540c\u3058\u65bd\u7b56\u3092\u4e00\u5f8b\u306b\u6253\u3064\u306e\u3067\u306f\u306a\u304f\u3001\u305d\u308c\u305e\u308c\u306e\u5c40\u9762\u306b\u5408\u3063\u305f\u65bd\u7b56\u3092\u8a2d\u8a08\u3057\u3001\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3059\u308b<\/span>\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u7372\u5f97\u3060\u3051\u3092\u5f37\u5316\u3057\u3066\u3082\u3001F2\u8ee2\u63db\u3084\u7d99\u7d9a\u304c\u5f31\u3051\u308c\u3070LTV\u306f\u4f38\u3073\u305a\u3001\u58f2\u4e0a\u306f\u5b89\u5b9a\u3057\u307e\u305b\u3093\u3002<\/p>\n

\u305d\u3057\u3066\u3001\u3053\u306e\u30d5\u30a7\u30fc\u30ba\u904b\u7528\u3092\u56de\u3059\u305f\u3081\u306b\u306f\u3001\u52b9\u679c\u7684\u306a\u30ea\u30d4\u30fc\u30c8\u65bd\u7b56\u3092\u5b9f\u88c5\u3067\u304d\u308bEC\u6a5f\u80fd<\/span>\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u3067\u306f\u5fc5\u8981\u306a\u6a5f\u80fd\u304c\u63c3\u3063\u3066\u3044\u308b\u304b\u304c\u6210\u679c\u306b\u76f4\u7d50\u3059\u308b\u305f\u3081\u3001\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u306b\u7279\u5316\u3057\u305fEC\u30b7\u30b9\u30c6\u30e0\u3092\u9078\u3076\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u30b9\u30de\u30ec\u30b8EC\u30fb\u30ea\u30d4\u30fc\u30c8\u306f\u3001\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u306b\u5fc5\u8981\u306a\u904b\u7528\u6a5f\u80fd\u3092\u5099\u3048\u3001\u65bd\u7b56\u306e\u5b9f\u88c5\u3068\u6539\u5584\u3092\u56de\u3057\u3084\u3059\u3044EC\u30b7\u30b9\u30c6\u30e0\u3068\u3057\u3066\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n

\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u30fbD2C\u7279\u5316\u578bEC\u30b7\u30b9\u30c6\u30e0\u300c\u30b9\u30de\u30ec\u30b8EC\u30fb\u30ea\u30d4\u30fc\u30c8\u300d<\/a><\/div>\n

\u672c\u65e5\u306f\u3001\u30b9\u30de\u30ec\u30b8EC\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u62c5\u5f53\u3057\u3066\u3044\u308b\u7b46\u8005\u304c\u3001\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u306e\u57fa\u672c\u304b\u3089\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u305f\u3081\u306e\u8003\u3048\u65b9\u3001\u91cd\u8981KPI\u3068\u65bd\u7b56\u3001\u305d\u3057\u3066EC\u30b7\u30b9\u30c6\u30e0\u9078\u5b9a\u306e\u30dd\u30a4\u30f3\u30c8\u307e\u3067\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n

<\/p>\n

\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u3067\u58f2\u4e0a\u3092\u7a4d\u307f\u4e0a\u3052\u308b4\u3064\u306e\u904b\u7528\u30d5\u30a7\u30fc\u30ba<\/h2>\n

\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u3067\u53ce\u76ca\u3092\u5b89\u5b9a\u3055\u305b\u308b\u306b\u306f\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6bb5\u968e\u306b\u5206\u3051\u3066\u6349\u3048\u3001\u305d\u308c\u305e\u308c\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u898b\u308b\u3079\u304d\u6307\u6a19\u3068\u65bd\u7b56\u3092\u63c3\u3048\u305f\u3046\u3048\u3067\u3001\u6539\u5584\u3092\u56de\u3057\u7d9a\u3051\u308b<\/strong>\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u306e\u904b\u7528\u30924\u3064\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u5206\u3051\u3001\u3069\u306e\u3088\u3046\u306b\u6539\u5584\u3057\u3066\u58f2\u4e0a\u3092\u7a4d\u307f\u4e0a\u3052\u3066\u3044\u304f\u306e\u304b\u3092\u89e3\u8aac\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n

\u25c6\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u306e4\u3064\u306e\u904b\u7528\u30d5\u30a7\u30fc\u30ba<\/p>\n

\"\u30ea\u30d2\u309a\u30fc\u30c8\u901a\u8ca9\u306e4\u3064\u306e\u904b\u7528\u30d5\u30a7\u30fc\u30b9\u3099\"<\/p>\n

\u5404\u30d5\u30a7\u30fc\u30ba\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u6574\u7406\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u25c64\u3064\u306e\u904b\u7528\u30d5\u30a7\u30fc\u30ba\u306e\u6bd4\u8f03<\/p>\n\n\n\n\n\n\n\n\n
\u30d5\u30a7\u30fc\u30ba<\/th>\n\u76ee\u7684<\/th>\n\u4e3b\u306a\u6307\u6a19\u306e\u4f8b<\/th>\n\u4ee3\u8868\u7684\u306a\u65bd\u7b56\u4f8b<\/th>\n<\/tr>\n<\/thead>\n
\u2460\u7372\u5f97<\/th>\n\u65b0\u898f\u3092\u7372\u5f97\u3057\u3066\u6bcd\u6570\u3092\u4f5c\u308b<\/td>\n\u30fbCPA
\n\u30fbCPO
\n\u30fbCVR
\n\u30fb\u521d\u56de\u8cfc\u5165\u6570<\/td>\n		\u30fb\u521d\u56de\u30aa\u30d5\u30a1\u30fc
\n\u30fbLP\u6539\u5584<\/td>\n<\/tr>\n
\u2461F2\u8ee2\u63db<\/th>\n\u521d\u56de\u8cfc\u5165\u8005\u30922\u56de\u76ee\u8cfc\u5165\u3078\u3064\u306a\u3050<\/td>\n\u30fbF2\u8ee2\u63db\u7387
\n\u30fb\u521d\u56de\u304b\u3089\u518d\u8cfc\u5165\u307e\u3067\u306e\u65e5\u6570<\/td>\n		\u30fb\u30d5\u30a9\u30ed\u30fc\u30e1\u30fc\u30eb
\n\u30fb\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb
\n\u30fb\u540c\u68b1\u7269
\n\u30fb\u6b21\u56de\u8cfc\u5165\u5c0e\u7dda<\/td>\n<\/tr>\n
\u2462\u7d99\u7d9a<\/th>\nLTV\u3092\u4f38\u3070\u3057\u53ce\u76ca\u6027\u3092\u4e0a\u3052\u308b<\/td>\n\u30fb\u7d99\u7d9a\u7387
\n\u30fb\u6b8b\u5b58\u7387
\n\u30fb\u8cfc\u5165\u56de\u6570\u5206\u5e03
\n\u30fbLTV<\/td>\n		\u30fb\u30bb\u30b0\u30e1\u30f3\u30c8\u914d\u4fe1
\n\u30fb\u4f1a\u54e1\u30e9\u30f3\u30af
\n\u30fb\u30dd\u30a4\u30f3\u30c8
\n\u30fb\u8ffd\u52a0\u63d0\u6848
\n\u30fb\u30de\u30a4\u30da\u30fc\u30b8\u6539\u5584<\/td>\n<\/tr>\n
\u2463\u5fa9\u6d3b<\/th>\n\u4f11\u7720\u9867\u5ba2\u3092\u6398\u308a\u8d77\u3053\u3059<\/td>\n\u30fb\u4f11\u7720\u7387
\n\u30fb\u5fa9\u6d3b\u7387
\n\u30fb\u518d\u8cfc\u5165\u307e\u3067\u306e\u65e5\u6570<\/td>\n		\u30fb\u4f11\u7720\u524d\u5146\u306e\u691c\u77e5
\n\u30fb\u5229\u7528\u518d\u958b\u306e\u63d0\u6848
\n\u30fb\u95a2\u9023\u5546\u54c1\u306e\u63d0\u6848<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u4ee5\u4e0b\u306b\u3001\u5404\u30d5\u30a7\u30fc\u30ba\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

\u30d5\u30a7\u30fc\u30ba\u2460 \u7372\u5f97<\/h3>\n

\u7372\u5f97\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u3001\u65b0\u898f\u9867\u5ba2\u3092\u5897\u3084\u3057\u3066\u30ea\u30d4\u30fc\u30c8\u306e\u6bcd\u6570\u3092\u4f5c\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u5e83\u544a\u306e\u52b9\u7387\u3060\u3051\u3092\u8ffd\u3046\u306e\u3067\u306f\u306a\u304f\u3001\u5148\u306b\u8a31\u5bb9CPO\uff08\u7372\u5f971\u4ef6\u306b\u304b\u3051\u3089\u308c\u308b\u30b3\u30b9\u30c8\u306e\u4e0a\u9650\uff09\u3092\u8a2d\u5b9a\u3057\u3001LTV\u3068\u3064\u308a\u5408\u3046\u7372\u5f97\u8a2d\u8a08\u306b\u3059\u308b<\/span>\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n

\u3053\u3053\u304c\u66d6\u6627\u306a\u307e\u307e\u3060\u3068\u3001\u521d\u56de\u306f\u53d6\u308c\u3066\u3082\u5229\u76ca\u304c\u6b8b\u3089\u306a\u3044\u69cb\u9020\u306b\u306a\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u30d5\u30a7\u30fc\u30ba\u2461 F2\u8ee2\u63db<\/h3>\n

F2\u8ee2\u63db\u30d5\u30a7\u30fc\u30ba\u306f\u3001\u521d\u56de\u8cfc\u5165\u8005\u30922\u56de\u76ee\u8cfc\u5165\u306b\u3064\u306a\u3052\u308b\u5c40\u9762\u3067\u3042\u308a\u3001\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u306e\u6210\u679c\u304c\u6c7a\u307e\u308b\u91cd\u8981\u306a\u30d5\u30a7\u30fc\u30ba\u3067\u3059\u3002<\/strong>\u521d\u56de\u306e\u6e80\u8db3\u5ea6\u304c\u9ad8\u304f\u3066\u3082\u3001\u6b21\u306b\u8cb7\u3046\u7406\u7531\u3084\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u304c\u7528\u610f\u3055\u308c\u3066\u3044\u306a\u3044\u5834\u5408\u3001\u9867\u5ba2\u306f\u81ea\u7136\u306b\u96e2\u8131\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n

\u305d\u306e\u305f\u3081\u3001\u30d5\u30a9\u30ed\u30fc\u30e1\u30fc\u30eb\u3084\u540c\u68b1\u7269\u306a\u3069\u3067\u6b21\u56de\u306e\u884c\u52d5\u3092\u5177\u4f53\u7684\u306b\u4fc3\u3057\u3001\u8ff7\u308f\u305a\u518d\u8cfc\u5165\u3067\u304d\u308b\u5c0e\u7dda\u3092\u4f5c\u308b<\/span>\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n

\u30d5\u30a7\u30fc\u30ba\u2462 \u7d99\u7d9a<\/h3>\n

\u7d99\u7d9a\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u3001\u8cfc\u5165\u56de\u6570\u3092\u7a4d\u307f\u4e0a\u3052\u3066LTV\u3092\u4f38\u3070\u3057\u3001\u58f2\u4e0a\u3068\u5229\u76ca\u3092\u5b89\u5b9a\u3055\u305b\u3066\u3044\u304d\u307e\u3059\u3002\u91cd\u8981\u306a\u306e\u306f\u3084\u307f\u304f\u3082\u306b\u65bd\u7b56\u3092\u5897\u3084\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u300c\u8ab0\u306b\u300d\u300c\u3044\u3064\u300d\u300c\u4f55\u3092\u5c4a\u3051\u308b\u304b\u300d<\/span>\u3092\u660e\u78ba\u306b\u3057\u3066\u904b\u7528\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n

\u9867\u5ba2\u306e\u72b6\u614b\u306b\u5408\u308f\u305b\u3066\u63d0\u6848\u3084\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u51fa\u3057\u5206\u3051\u308b<\/strong>\u3053\u3068\u3067\u3001\u7d99\u7d9a\u7387\u306e\u6539\u5584\u3068\u8ffd\u52a0\u8cfc\u5165\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u30d5\u30a7\u30fc\u30ba\u2463 \u5fa9\u6d3b<\/h3>\n

\u5fa9\u6d3b\u30d5\u30a7\u30fc\u30ba\u306f\u3001\u4e00\u5b9a\u671f\u9593\u8cfc\u5165\u304c\u6b62\u307e\u3063\u305f\u4f11\u7720\u9867\u5ba2\u3092\u6398\u308a\u8d77\u3053\u3057\u3001\u518d\u3073\u8cfc\u5165\u30fb\u7d99\u7d9a\u306e\u30b5\u30a4\u30af\u30eb\u3078\u623b\u3059\u305f\u3081\u306e\u904b\u7528\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u5024\u5f15\u304d\u3084\u30af\u30fc\u30dd\u30f3\u3067\u4e00\u6642\u7684\u306b\u52d5\u304b\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u96e2\u8131\u7406\u7531\u3092\u89e3\u6d88\u3057\u3001\u518d\u8cfc\u5165\u3059\u308b\u7406\u7531\u3092\u4f5c\u308b\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/strong><\/p>\n

\u8cfc\u5165\u9593\u9694\u306e\u5909\u5316\u306a\u3069\u304b\u3089\u4f11\u7720\u306e\u5146\u5019<\/span>\u3092\u6349\u3048\u3001\u5546\u54c1\u63d0\u6848\u3084\u5229\u7528\u518d\u958b\u306e\u304d\u3063\u304b\u3051\u3092\u8a2d\u8a08\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n

\u3053\u306e\u3088\u3046\u306b\u3001\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u3067\u306f\u3001\u7372\u5f97\u304b\u3089F2\u8ee2\u63db\u3001\u7d99\u7d9a\u3001\u5fa9\u6d3b\u307e\u3067\u3092\u4e00\u9023\u306e\u904b\u7528\u30d5\u30a7\u30fc\u30ba\u3068\u3057\u3066\u6349\u3048\u3001\u5404\u30d5\u30a7\u30fc\u30ba\u3067\u5fc5\u8981\u306a\u65bd\u7b56\u3092\u8a2d\u8a08\u3057\u306a\u304c\u3089\u6539\u5584\u3092\u56de\u3057\u3066\u3044\u304f<\/span>\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n

\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u3092\u8a08\u6e2c\u3059\u308b\u305f\u3081\u306e\u91cd\u8981KPI<\/h2>\n

\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u306e\u306f\u3001\u5404\u904b\u7528\u30d5\u30a7\u30fc\u30ba\u306e\u3069\u3053\u3067\u8a70\u307e\u3063\u3066\u3044\u308b\u304b\u3092\u6570\u5024\u3067\u7279\u5b9a\u3057\u3001\u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u3066\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u4ee5\u4e0b\u306b\u3001\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u306b\u304a\u3044\u3066\u307f\u308b\u3079\u304d\u6307\u6a19\uff08KPI\uff09\u3092\u3001\u7279\u306b\u91cd\u8981\u306a\u3082\u306e\u306b\u7d5e\u3063\u3066\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n

\u25c6\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u306e\u91cd\u8981KPI\u4e00\u89a7<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
KPI<\/th>\n\u4f55\u3092\u793a\u3059\u304b<\/th>\n\u4e3b\u306b\u898b\u308b\u30d5\u30a7\u30fc\u30ba<\/th>\n\u30dd\u30a4\u30f3\u30c8<\/th>\n<\/tr>\n<\/thead>\n
\u521d\u56de\u8cfc\u5165\u6570<\/th>\n\u30ea\u30d4\u30fc\u30c8\u306e\u6bcd\u6570<\/td>\n\u2460\u7372\u5f97<\/td>\n\u4f38\u3073\u3066\u3082\u6b21\u306eKPI\u304c\u5f31\u3044\u3068\u5229\u76ca\u304c\u6b8b\u308a\u306b\u304f\u3044<\/td>\n<\/tr>\n
CPA\uff0fCPO<\/th>\n1\u4eba\u7372\u5f97\u306b\u304b\u304b\u3063\u305f\u8cbb\u7528<\/td>\n\u2460\u7372\u5f97<\/td>\n\u5b89\u3055\u3067\u306f\u306a\u304f\u8a31\u5bb9\u30e9\u30a4\u30f3\u5185\u304b\u3067\u5224\u65ad\u3059\u308b<\/td>\n<\/tr>\n
F2\u8ee2\u63db\u7387<\/th>\n\u521d\u56de\u304c2\u56de\u76ee\u306b\u3064\u306a\u304c\u308b\u7387<\/td>\n\u2461F2\u8ee2\u63db<\/td>\n\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u306e\u6700\u521d\u306e\u95a2\u9580\u3002\u6700\u512a\u5148\u3067\u6539\u5584\u5bfe\u8c61\u306b\u306a\u308a\u3084\u3059\u3044<\/td>\n<\/tr>\n
\u7d99\u7d9a\u7387\uff0f\u6b8b\u5b58\u7387<\/th>\n\u3007\u56de\u76ee\u307e\u3067\u6b8b\u308b\u5272\u5408<\/td>\n\u2462\u7d99\u7d9a<\/td>\n\u56de\u6570\u5225\u306b\u898b\u308b\u3068\u3001\u3069\u3053\u3067\u5931\u901f\u3057\u3066\u3044\u308b\u304b\u304c\u5206\u304b\u308b<\/td>\n<\/tr>\n
\u8cfc\u5165\u9593\u9694<\/th>\n\u8cfc\u5165\u3068\u8cfc\u5165\u306e\u9593\u306e\u5e73\u5747\u65e5\u6570<\/td>\n\u2461F2\u8ee2\u63db\u30fb\u2462\u7d99\u7d9a<\/td>\n\u5546\u6750\u306e\u6d88\u8017\u30da\u30fc\u30b9\u3068\u4e56\u96e2\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u5468\u671f\u8a2d\u8a08\u306e\u898b\u76f4\u3057\u3092\u691c\u8a0e<\/td>\n<\/tr>\n
\u89e3\u7d04\u7387<\/th>\n\u4e00\u5b9a\u671f\u9593\u5185\u306b\u89e3\u7d04\u3057\u305f\u5272\u5408<\/td>\n\u2462\u7d99\u7d9a<\/td>\n\u6b8b\u5b58\u7387\u3068\u4f75\u7528\u3057\u3001\u6708\u6b21\u3067\u8ffd\u3044\u306a\u304c\u3089\u65bd\u7b56\u524d\u5f8c\u306e\u5909\u5316\u3092\u6bd4\u8f03\u3059\u308b<\/td>\n<\/tr>\n
LTV<\/th>\n1\u9867\u5ba2\u306e\u7d2f\u8a08\u4fa1\u5024<\/td>\n\u2462\u7d99\u7d9a<\/td>\n\u53ef\u80fd\u306a\u3089\u7c97\u5229\u30d9\u30fc\u30b9\u3067\u5b9a\u7fa9\u3059\u308b\u3068\u5224\u65ad\u304c\u5b89\u5b9a\u3059\u308b<\/td>\n<\/tr>\n
\u4f11\u7720\u7387\uff0f\u5fa9\u6d3b\u7387<\/th>\n\u6b62\u307e\u3063\u305f\u9867\u5ba2\u3068\u623b\u308b\u9867\u5ba2<\/td>\n\u2463\u5fa9\u6d3b<\/td>\n\u5024\u5f15\u304d\u306e\u52b9\u304d\u3067\u306f\u306a\u304f\u623b\u308c\u308b\u8a2d\u8a08\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u3092\u898b\u308b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

KPI\u306f\u5358\u4f53\u3067\u898b\u3066\u3082\u7b54\u3048\u304c\u51fa\u306b\u304f\u3044\u305f\u3081\u3001\u4ee5\u4e0b\u306e\u9806\u756a\u3067\u3064\u306a\u3052\u3066\u5224\u65ad\u3059\u308b\u3068\u8ff7\u3044\u306b\u304f\u304f\u306a\u308a\u307e\u3059\u3002<\/strong><\/p>\n

\u25c6\u4e8b\u696d\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306eKPI\u306e\u898b\u65b9<\/p>\n

\u2460\u8a31\u5bb9CPA\u3092\u524d\u63d0\u306b\u3001\u521d\u56de\u8cfc\u5165\u6570\u3068CPA<\/span>\u3092\u898b\u3066\u6bcd\u6570\u3092\u4f5c\u308c\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3059\u308b
\n\u2461F2\u8ee2\u63db\u7387<\/span>\u3092\u898b\u3066\u3001\u521d\u56de\u3067\u6b62\u307e\u3063\u3066\u3044\u306a\u3044\u304b\u3092\u5224\u65ad\u3059\u308b
\n\u2462\u7d99\u7d9a\u7387\u30fb\u6b8b\u5b58\u7387<\/span>\u3092\u56de\u6570\u5225\u3067\u898b\u3066\u3001\u3069\u3053\u3067\u5931\u901f\u3057\u3066\u3044\u308b\u304b\u3092\u7279\u5b9a\u3059\u308b
\n\u2463LTV<\/span>\u304c\u8a31\u5bb9CPA\u3092\u4e0a\u56de\u308a\u3001LTV\u3067\u56de\u53ce\u3067\u304d\u308b\u69cb\u9020\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u78ba\u5b9a\u3059\u308b
\n\u2464\u4f11\u7720\u7387\u3068\u5fa9\u6d3b\u7387<\/span>\u3092\u898b\u3066\u3001\u65e2\u5b58\u9867\u5ba2\u304b\u3089\u8ffd\u52a0\u3067\u4f38\u3070\u305b\u308b\u4f59\u5730\u304c\u3042\u308b\u304b\u5224\u65ad\u3059\u308b<\/div>\n

\u3053\u308c\u3089\u306eKPI\u306e\u3046\u3061\u3001\u7279\u306b\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u306e\u6210\u9577\u3092\u6700\u521d\u306b\u5de6\u53f3\u3057\u3084\u3059\u3044\u306e\u304c\u300cF2\u8ee2\u63db\u7387\u300d<\/span>\u3067\u3059\u3002\u6b21\u9805\u3067\u306f\u3001F2\u8ee2\u63db\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u898b\u76f4\u3059\u3079\u304d\u65bd\u7b56\u3092\u3001\u8a2d\u8a08\u306e\u8003\u3048\u65b9\u3068\u5177\u4f53\u4f8b\u306b\u5206\u3051\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u3067\u91cd\u8981\u306a\u300cF2\u8ee2\u63db\u7387\u300d\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e3\u3064\u306e\u65bd\u7b56<\/h2>\n

F2\u8ee2\u63db\u7387\u306f\u3001\u521d\u56de\u8cfc\u5165\u8005\u304c2\u56de\u76ee\u8cfc\u5165\u306b\u9032\u3081\u3066\u3044\u308b\u304b\u3092\u793a\u3059\u6307\u6a19\u3067\u3042\u308a\u3001\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u306b\u304a\u3044\u3066\u306f\u58f2\u4e0a\u306e\u5b89\u5b9a\u306b\u3064\u306a\u304c\u308b\u975e\u5e38\u306b\u91cd\u8981\u306aKPI<\/strong>\u3068\u306a\u308a\u307e\u3059\u3002\u7372\u5f97\u3092\u5897\u3084\u3057\u3066\u3082F2\u8ee2\u63db\u3057\u306a\u3051\u308c\u3070\u3001\u5e83\u544a\u8cbb\u304c\u5148\u884c\u3057\u3066\u5229\u76ca\u304c\u6b8b\u308a\u306b\u304f\u304f\u306a\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n

\u305d\u3053\u3067\u3001\u3053\u3053\u3067\u306fF2\u8ee2\u63db\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u898b\u76f4\u3059\u3079\u304d\u65bd\u7b56\u30923\u3064\u306b\u7d5e\u3063\u3066\u89e3\u8aac\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n

\u65bd\u7b56\u2460\u521d\u56de\u8cfc\u5165\u5f8c\u306e\u30d5\u30a9\u30ed\u30fc\u30e1\u30fc\u30eb\u3068\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u8a2d\u8a08<\/h3>\n

F2\u8ee2\u63db\u7387\u3092\u9ad8\u3081\u308b\u3046\u3048\u3067\u3001\u307e\u305a\u898b\u76f4\u3059\u3079\u304d\u306f\u521d\u56de\u8cfc\u5165\u5f8c\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002\u521d\u56de\u8cfc\u5165\u76f4\u5f8c\u306f\u3001\u9867\u5ba2\u306e\u95a2\u5fc3\u304c\u6700\u3082\u9ad8\u3044\u30bf\u30a4\u30df\u30f3\u30b0<\/span>\u3067\u3042\u308b\u305f\u3081\u3001\u3053\u3053\u3067\u4e0d\u5b89\u3092\u89e3\u6d88\u3057\u3001\u6b21\u56de\u8cfc\u5165\u306e\u7406\u7531\u3092\u4f5c\u308c\u308b\u304b\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u30e1\u30fc\u30eb\u8a2d\u8a08\u306e\u30dd\u30a4\u30f3\u30c8\u3068\u3057\u3066\u306f\u3001\u30e1\u30fc\u30eb\u306e\u672c\u6570\u3092\u5897\u3084\u3059\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u304c\u8ff7\u3044\u3084\u3059\u3044\u5834\u9762\u306b\u5148\u56de\u308a\u3057\u3066\u5fc5\u8981\u306a\u60c5\u5831\u3092\u5c4a\u3051\u308b<\/span>\u3053\u3068\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u521d\u56de\u8cfc\u5165\u5f8c\u306e\u30e1\u30fc\u30eb\u3067\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u60c5\u5831\u3092\u63d0\u793a\u3057\u307e\u3059\u3002<\/p>\n

\u25c6\u521d\u56de\u8cfc\u5165\u5f8c\u306e\u30e1\u30fc\u30eb\u306e\u4f8b<\/p>\n

\u30fb\u4f7f\u3044\u65b9\u3084\u5229\u7528\u30da\u30fc\u30b9\u306e\u76ee\u5b89
\n\u30fb\u52b9\u679c\u5b9f\u611f\u307e\u3067\u306e\u76ee\u5b89\u3084\u3088\u304f\u3042\u308b\u3064\u307e\u305a\u304d
\n\u30fb\u6b21\u56de\u8cfc\u5165\u306e\u304a\u3059\u3059\u3081\u30bf\u30a4\u30df\u30f3\u30b0
\n\u30fb\u56f0\u3063\u305f\u3068\u304d\u306e\u554f\u3044\u5408\u308f\u305b\u5c0e\u7dda
\n\u30fb\u6b21\u56de\u306b\u9078\u3079\u308b\u9078\u629e\u80a2\u3084\u5909\u66f4\u65b9\u6cd5\u304c\u3042\u308b\u5834\u5408\u306e\u6848\u5185<\/div>\n

\u307e\u305f\u3001F2\u8ee2\u63db\u3092\u904b\u7528\u3068\u3057\u3066\u5b89\u5b9a\u3055\u305b\u308b\u306b\u306f\u3001\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u8a2d\u8a08\u304c\u7279\u306b\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u521d\u56de\u8cfc\u5165\u8005\u5411\u3051\u306e\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6d41\u308c\u3067\u8a2d\u8a08\u3059\u308b\u3068F2\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/strong><\/p>\n

\u25c6\u521d\u56de\u8cfc\u5165\u8005\u5411\u3051\u306e\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u306e\u4f8b<\/p>\n

\"\u30ea\u30d2\u309a\u30fc\u30c8\u901a\u8ca9\u306b\u304a\u3051\u308b\u521d\u56de\u8cfc\u5165\u8005\u5411\u3051\u306e\u30b9\u30c6\u30c3\u30d5\u309a\u30e1\u30fc\u30eb\u306e\u4f8b\"<\/a><\/p>\n

\u203b\u753b\u50cf\u306f\u7b46\u8005\u304c\u4f5c\u6210<\/p>\n

\u3053\u306e\u3088\u3046\u306b\u3001\u5272\u5f15\u306e\u8a34\u6c42\u3092\u65e9\u3044\u6bb5\u968e\u3067\u524d\u9762\u306b\u51fa\u3059\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u304c\u8ff7\u3044\u3084\u3059\u3044\u5834\u9762\u306b\u5148\u56de\u308a\u3057\u3066\u60c5\u5831\u3092\u5c4a\u3051\u3001\u6b21\u56de\u8cfc\u5165\u304c\u81ea\u7136\u306b\u8d77\u3053\u308b\u72b6\u614b\u3092\u4f5c\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n

\u65bd\u7b56\u2461\u540c\u68b1\u7269\u306b\u3088\u308b\u6b21\u56de\u8cfc\u8cb7\u3078\u306e\u5c0e\u7dda<\/h3>\n

F2\u8ee2\u63db\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3001\u540c\u68b1\u7269\u306f\u52b9\u679c\u304c\u51fa\u3084\u3059\u3044\u65bd\u7b56\u306e\u4e00\u3064\u3067\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u5546\u54c1\u304c\u5c4a\u3044\u305f\u77ac\u9593\u306f\u4f53\u9a13\u306e\u30d4\u30fc\u30af\u3067\u3042\u308a\u3001\u9867\u5ba2\u304c\u5b9f\u969b\u306b\u4f7f\u3044\u59cb\u3081\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u3082\u3042\u308b\u305f\u3081\u3067\u3059\u3002<\/strong>\u3053\u3053\u3067\u5fc5\u8981\u306a\u60c5\u5831\u304c\u4e0d\u8db3\u3059\u308b\u3068\u3001\u4e0d\u5b89\u3084\u8ff7\u3044\u304c\u751f\u307e\u308c\u3001\u518d\u8cfc\u5165\u306e\u610f\u601d\u304c\u4e0b\u304c\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u540c\u68b1\u7269\u3067\u91cd\u8981\u306a\u306e\u306f\u3001\u8c6a\u83ef\u3055\u3067\u306f\u306a\u304f\u300c\u9867\u5ba2\u304c\u6b21\u306b\u8ff7\u308f\u306a\u3044\u8a2d\u8a08\u300d<\/span>\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u60c5\u5831\u304c\u8a18\u8f09\u3055\u308c\u305f\u30c1\u30e9\u30b7\u3084\u30d5\u30e9\u30a4\u30e4\u30fc\u3092\u540c\u68b1\u3059\u308b\u3053\u3068\u3067\u3001F2\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u25c6\u540c\u68b1\u7269\u3068\u3057\u3066\u63d0\u4f9b\u3059\u308b\u5185\u5bb9\u306e\u4f8b<\/p>\n

\u30fb\u4f7f\u3044\u65b9\u306e\u8981\u70b9\u3068\u6ce8\u610f\u70b9
\n\u30fb\u4f7f\u3044\u5207\u308a\u307e\u3067\u306e\u76ee\u5b89\u3068\u6b21\u56de\u8cfc\u5165\u306e\u63a8\u5968\u30bf\u30a4\u30df\u30f3\u30b0
\n\u30fb\u3088\u304f\u3042\u308b\u8cea\u554f\u3068\u81ea\u5df1\u89e3\u6c7a\u306e\u5c0e\u7dda
\n\u30fb\u6b21\u56de\u8cfc\u5165\u30da\u30fc\u30b8\u3078\u306e\u5c0e\u7dda\uff08QR\u30b3\u30fc\u30c9\u306a\u3069\uff09<\/div>\n

\u7279\u306b\u3001\u6b21\u56de\u8cfc\u5165\u306e\u63a8\u5968\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u660e\u78ba\u306b\u3059\u308b\u3060\u3051\u3067\u3082\u3001\u9867\u5ba2\u304c\u518d\u8cfc\u5165\u3092\u5148\u5ef6\u3070\u3057\u3057\u306b\u304f\u304f\u306a\u308a\u307e\u3059\u3002<\/strong>\u3053\u308c\u306b\u3088\u308a\u3001\u521d\u56de\u304b\u30892\u56de\u76ee\u307e\u3067\u306e\u671f\u9593\u304c\u9069\u6b63\u5316\u3055\u308c\u3001F2\u8ee2\u63db\u7387\u306e\u6539\u5584\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u65bd\u7b56\u24622\u56de\u76ee\u9650\u5b9a\u30aa\u30d5\u30a1\u30fc<\/h3>\n

\u521d\u56de\u8cfc\u5165\u8005\u3060\u3051\u3092\u5bfe\u8c61\u306b\u30012\u56de\u76ee\u306e\u8cfc\u5165\u3092\u4fc3\u3059\u305f\u3081\u306e\u7279\u5225\u306a\u7279\u5178\u30fb\u6761\u4ef6\u3092\u8a2d\u3051\u308b\u65bd\u7b56\u3067\u3059\u3002\u300c\u521d\u56de\u5272\u5f15\u300d\u304c\u65b0\u898f\u7372\u5f97\u306e\u305f\u3081\u306e\u5165\u53e3\u8a2d\u8a08\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3001\u300c2\u56de\u76ee\u9650\u5b9a\u30aa\u30d5\u30a1\u30fc\u300d\u306fF2\u8ee2\u63db\u3068\u3044\u3046\u6700\u521d\u306e\u95a2\u9580\u3092\u7a81\u7834\u3059\u308b\u305f\u3081\u306e\u5c02\u7528\u8a2d\u8a08<\/span>\u3067\u3059\u3002<\/p>\n

\u25c62\u56de\u76ee\u9650\u5b9a\u30aa\u30d5\u30a1\u30fc\u306e\u4ee3\u8868\u7684\u306a\u624b\u6cd5<\/p>\n

\n

\u2460\u5272\u5f15\u30fb\u4fa1\u683c\u7cfb<\/span>
\n\u30fb2\u56de\u76ee\u3060\u3051\u4f7f\u3048\u308b\u30af\u30fc\u30dd\u30f3\uff08\u6b21\u56de20%OFF\u30af\u30fc\u30dd\u30f3\u306a\u3069\uff09
\n\u30fb2\u56de\u76ee\u8cfc\u5165\u6642\u306e\u9001\u6599\u7121\u6599
\n\u30fb\u307e\u3068\u3081\u8cb7\u3044\u5272\u5f15\uff082\u500b\u30bb\u30c3\u30c8\u3067\u3007\u3007\u5186\u306a\u3069\uff09<\/p>\n

\u2461\u7279\u5178\u30fb\u4ed8\u52a0\u4fa1\u5024\u7cfb<\/span>
\n\u30fb2\u56de\u76ee\u8cfc\u5165\u8005\u9650\u5b9a\u306e\u304a\u307e\u3051\u30fb\u30b5\u30f3\u30d7\u30eb\u540c\u68b1
\n\u30fb\u4f1a\u54e1\u30e9\u30f3\u30af\u306e\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\uff082\u56de\u76ee\u3067\u30b7\u30eb\u30d0\u30fc\u4f1a\u54e1\u306a\u3069\uff09
\n\u30fb\u5148\u884c\u60c5\u5831\u3084\u9650\u5b9a\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u30a2\u30af\u30bb\u30b9\u6a29<\/p>\n

\u2462\u6642\u9593\u8ef8\u3092\u4f7f\u3063\u305f\u8a2d\u8a08<\/span>
\n\u30fb\u671f\u9650\u4ed8\u304d\u30af\u30fc\u30dd\u30f3\uff08\u300c30\u65e5\u4ee5\u5185\u306b\u3054\u5229\u7528\u304f\u3060\u3055\u3044\u300d\u306a\u3069\uff09
\n\u30fb\u521d\u56de\u8cfc\u5165\u304b\u3089\u3007\u65e5\u5f8c\u306b\u81ea\u52d5\u914d\u4fe1\u3055\u308c\u308b\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u306b\u30aa\u30d5\u30a1\u30fc\u3092\u7d44\u307f\u8fbc\u3080<\/p>\n<\/div>\n

\u305f\u3060\u3057\u30012\u56de\u76ee\u9650\u5b9a\u30aa\u30d5\u30a1\u30fc\u3067\u306f\u5024\u5f15\u304d\u3092\u4e71\u767a\u3059\u308b\u3068\u3001\u5272\u5f15\u304c\u3042\u308b\u3068\u304d\u3060\u3051\u8cb7\u3046\u9867\u5ba2\u3092\u80b2\u3066\u3066\u3057\u307e\u3046\u30ea\u30b9\u30af\u304c\u3042\u308b<\/strong>\u70b9\u306b\u306f\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u65bd\u7b56\u306e\u76ee\u7684\u3092\u4fa1\u683c\u3067\u91e3\u308b\u3053\u3068\u3067\u306f\u306a\u304f\u30012\u56de\u76ee\u3092\u4f53\u9a13\u3055\u305b\u308b\u3053\u3068\u3067\u5546\u54c1\u306e\u4fa1\u5024\u3092\u5b9f\u611f\u3055\u305b\u308b\u3053\u3068\u306b\u7f6e\u304f\u306e\u304c\u91cd\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u306b\u5fc5\u8981\u306a8\u3064\u306eEC\u6a5f\u80fd<\/h2>\n

\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u306f\u3001\u65bd\u7b56\u306e\u30a2\u30a4\u30c7\u30a2\u4ee5\u524d\u306b\u3001\u5b9f\u88c5\u3057\u3066\u6539\u5584\u3057\u7d9a\u3051\u3089\u308c\u308b\u4ed5\u7d44\u307f<\/span>\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u304c\u91cd\u8981\u3067\u3059\u3002\u305d\u306e\u4ed5\u7d44\u307f\u306e\u4e2d\u5fc3\u306b\u306a\u308b\u306e\u304cEC\u30b7\u30b9\u30c6\u30e0\u3068\u305d\u306e\u6a5f\u80fd\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u306b\u304a\u3044\u3066\u5fc5\u9808\u3068\u306a\u308b8\u3064\u306eEC\u6a5f\u80fd\u3092\u89e3\u8aac\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n

\u6a5f\u80fd\u2460CRM\u5206\u6790<\/h3>\n

CRM\u5206\u6790\u306f\u3001\u8cfc\u5165\u56de\u6570\u5225\u306e\u5206\u5e03\u3001RFM\uff08\u6700\u65b0\u8cfc\u5165\u65e5\u30fb\u983b\u5ea6\u30fb\u8cfc\u5165\u91d1\u984d\uff09\u3001LTV\u306a\u3069\u3092\u628a\u63e1\u3057\u3001\u6539\u5584\u306e\u512a\u5148\u9806\u4f4d\u3092\u6c7a\u3081\u308b\u305f\u3081\u306e\u6a5f\u80fd<\/span>\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001F2\u8ee2\u63db\u7387\u304c\u4f4e\u3044\u306e\u304b\u30013\u56de\u76ee\u4ee5\u964d\u306e\u6b8b\u5b58\u7387\u304c\u843d\u3061\u3066\u3044\u308b\u306e\u304b\u306b\u3088\u3063\u3066\u3001\u6253\u3064\u3079\u304d\u65bd\u7b56\u306f\u5909\u308f\u308a\u307e\u3059\u3002\u30d5\u30a7\u30fc\u30ba\u904b\u7528\u3092\u56de\u3059\u3046\u3048\u3067\u3001CRM\u5206\u6790\u306f\u5168\u4f53\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u652f\u3048\u308b\u4e2d\u6838\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u307e\u305f\u3001\u5206\u6790\u306f1\u3064\u306e\u5207\u308a\u53e3\u3060\u3051\u3060\u3068\u7d50\u8ad6\u304c\u504f\u308a\u3084\u3059\u3044\u305f\u3081\u3001\u591a\u89d2\u7684\u306b\u5206\u6790\u3067\u304d\u308b\u307b\u3046\u304c\u904b\u7528\u6539\u5584\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u3044\u3067\u3059\u3002<\/strong>\u30b9\u30de\u30ec\u30b8EC\u30fb\u30ea\u30d4\u30fc\u30c8<\/a>\u3067\u306f\u3001CRM\u904b\u7528\u3067\u4f7f\u308f\u308c\u3084\u3059\u3044\u4ee3\u8868\u7684\u306a\u5206\u6790\u624b\u6cd5\u3084\u96c6\u8a08\u3092\u3001\u6a19\u6e96\u306eCRM\u5206\u6790\u6a5f\u80fd\u3068\u3057\u3066\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u25c6\u30b9\u30de\u30ec\u30b8EC\u30fb\u30ea\u30d4\u30fc\u30c8\u306eCRM\u5206\u6790\u6a5f\u80fd<\/p>\n

\u30fbCPM\u5206\u6790\uff1aCPM\u5206\u6790\u624b\u6cd5\u306b\u57fa\u3065\u3044\u305f\u5206\u6790\u7d50\u679c\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002
\n\u30fbRFM\u5206\u6790\uff1aRFM\u5206\u6790\u624b\u6cd5\u306b\u57fa\u3065\u3044\u305f\u5206\u6790\u7d50\u679c\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002
\n\u30fb\u9867\u5ba2\u5225\u30ea\u30d4\u30fc\u30c8\u96c6\u8a08\uff1a\u5bfe\u8c61\u671f\u9593\u3068\u30ea\u30d4\u30fc\u30c8\u7b97\u51fa\u8d77\u70b9\u65e5\u3092\u3082\u3068\u306b\u3001\u9867\u5ba2\u6bce\u306e\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u56de\u6570\u30fb\u91d1\u984d\u7d2f\u8a08\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002
\n\u30fb\u9867\u5ba2\u5225\u30ea\u30d4\u30fc\u30c8\u7387\u96c6\u8a08\uff1a\u5bfe\u8c61\u671f\u9593\u3068\u30ea\u30d4\u30fc\u30c8\u7b97\u51fa\u8d77\u70b9\u65e5\u3092\u3082\u3068\u306b\u3001\u8cfc\u5165\u56de\u6570\u6bce\u306e\u4eba\u6570\u3068\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002
\n\u30fb\u9867\u5ba2\u5225ABC\u5206\u6790\uff1a\u8cfc\u5165\u7d2f\u7a4d\u69cb\u6210\u6bd4\u3092ABC\u306b\u30e9\u30f3\u30af\u5206\u3051\u3057\u3001\u30e9\u30f3\u30af\u3054\u3068\u306e\u9867\u5ba2\u3084\u4eba\u6570\u306a\u3069\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/div>\n

CRM\u5206\u6790\u3067\u300c\u3069\u306e\u30d5\u30a7\u30fc\u30ba\u304c\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u300d\u3092\u7279\u5b9a\u3067\u304d\u308c\u3070\u3001\u6b21\u306b\u6253\u3064\u3079\u304d\u6539\u5584\u65bd\u7b56\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u6a5f\u80fd\u2461\u30e1\u30fc\u30eb\u914d\u4fe1<\/h3>\n

\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u3067\u306f\u3001\u8cfc\u5165\u5f8c\u306e\u30d5\u30a9\u30ed\u30fc\u3084\u6b21\u56de\u63d0\u6848\u306e\u30e1\u30fc\u30eb\u3092\u7d99\u7d9a\u7684\u306b\u914d\u4fe1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u3053\u308c\u3092\u624b\u4f5c\u696d\u3084\u5c5e\u4eba\u7684\u306a\u904b\u7528\u3067\u884c\u3046\u3068\u3001\u914d\u4fe1\u6f0f\u308c\u3084\u30bf\u30a4\u30df\u30f3\u30b0\u306e\u30ba\u30ec\u3001\u9867\u5ba2\u3054\u3068\u306e\u51fa\u3057\u5206\u3051\u4e0d\u8db3\u306a\u3069\u304c\u767a\u751f\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u30e1\u30fc\u30eb\u914d\u4fe1\u6a5f\u80fd\u3067\u306f\u3001\u300c\u8ab0\u306b\u300d\u300c\u3044\u3064\u300d\u300c\u4f55\u3092\u300d\u9001\u308b\u304b\u3092\u30eb\u30fc\u30eb\u5316\u3057\u3001\u540c\u3058\u54c1\u8cea\u3067\u53cd\u5fa9\u3067\u304d\u308b\u72b6\u614b<\/strong>\u3092\u4f5c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u306e\u81ea\u52d5\u5316\u3084\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u914d\u4fe1\u306b\u3088\u308b\u51fa\u3057\u5206\u3051\u3001\u4f11\u7720\u50be\u5411\u306e\u9867\u5ba2\u306b\u3060\u3051\u5fa9\u6d3b\u65bd\u7b56\u3092\u5c4a\u3051\u308b\u3068\u3044\u3063\u305f\u30e1\u30fc\u30eb\u65bd\u7b56\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u3053\u308c\u306b\u3088\u308a\u3001F2\u8ee2\u63db\u3084\u7d99\u7d9a\u306b\u5fc5\u8981\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5c5e\u4eba\u5316\u3055\u305b\u305a\u3001\u904b\u7528\u8ca0\u8377\u3092\u6291\u3048\u306a\u304c\u3089\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u6a5f\u80fd\u2462\u5b9a\u671f\u8ca9\u58f2<\/h3>\n

\u5b9a\u671f\u8ca9\u58f2\u6a5f\u80fd\u3068\u306f\u3001\u540c\u3058\u5546\u54c1\u3092\u3001\u3042\u3089\u304b\u3058\u3081\u8a2d\u5b9a\u3057\u305f\u5468\u671f\u3067\u7d99\u7d9a\u7684\u306b\u8cfc\u5165\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u6a5f\u80fd\u3067\u3059\u3002EC\u30b5\u30a4\u30c8\u4e0a\u3067\u5b9a\u671f\u30b3\u30fc\u30b9\u3092\u4f5c\u6210\u3057\u3001\u304a\u5c4a\u3051\u30b5\u30a4\u30af\u30eb\u3084\u6570\u91cf\u306a\u3069\u306e\u6761\u4ef6\u3092\u8a2d\u5b9a\u3057\u305f\u3046\u3048\u3067\u3001\u9867\u5ba2\u304c\u7d99\u7d9a\u8cfc\u5165\u3067\u304d\u308b\u4ed5\u7d44\u307f\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n

\u3053\u306e\u6a5f\u80fd\u3067\u306f\u3001\u5546\u54c1\u3092\u5b9a\u671f\u8ca9\u58f2\u3067\u304d\u308b\u3053\u3068\u81ea\u4f53\u3088\u308a\u3082\u3001\u7d99\u7d9a\u3092\u963b\u5bb3\u3059\u308b\u8981\u56e0\u304c\u767a\u751f\u3057\u305f\u969b\u306b\u3001\u89e3\u7d04\u3067\u306f\u306a\u304f\u8abf\u6574\u3078\u8a98\u5c0e\u3067\u304d\u308b\u5c0e\u7dda\u3092\u4f5c\u308c\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/strong>\u5177\u4f53\u7684\u306b\u306f\u3001\u5546\u6750\u306b\u5408\u308f\u305b\u305f\u5468\u671f\u3084\u6570\u91cf\u306e\u9078\u629e\u80a2\u3092\u7528\u610f\u3067\u304d\u308b\u3053\u3068\u3001\u30de\u30a4\u30da\u30fc\u30b8\u3067\u30b9\u30ad\u30c3\u30d7\u30fb\u5468\u671f\u5909\u66f4\u30fb\u4e00\u6642\u505c\u6b62\u306a\u3069\u3092\u9867\u5ba2\u81ea\u8eab\u3067\u5b8c\u7d50\u3067\u304d\u308b\u3053\u3068\u306a\u3069\u3067\u3059\u3002<\/p>\n

\u3053\u306e\u3088\u3046\u306a\u6a5f\u80fd\u304c\u5099\u308f\u3063\u3066\u3044\u308b\u3053\u3068\u3067\u3001\u7d99\u7d9a\u306e\u969c\u58c1\u306b\u306a\u308a\u3084\u3059\u3044\u300c\u30bf\u30a4\u30df\u30f3\u30b0\u306e\u30ba\u30ec\u300d<\/span>\u3092\u904b\u7528\u3067\u5438\u53ce\u3067\u304d\u3001\u89e3\u7d04\u3092\u6e1b\u3089\u3057\u306a\u304c\u3089LTV\u3092\u7a4d\u307f\u4e0a\u3052\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u306a\u304a\u3001\u5b9a\u671f\u8ca9\u58f2\u306b\u3064\u3044\u3066\u306f\u4e0b\u8a18\u306e\u8a18\u4e8b<\/span>\u306b\u3066\u3001\u3088\u308a\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u304a\u308a\u307e\u3059\u306e\u3067\u3001\u3042\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n

\u95a2\u9023\u8a18\u4e8b\uff1a\u7d99\u7d9a\u7387\u304c\u4e0a\u304c\u3089\u306a\u3044\u300c\u5b9a\u671f\u901a\u8ca9\u300d\u306e\u4f53\u9a13\u8a2d\u8a08\u3092\u6539\u5584\u3059\u308b7\u65bd\u7b56<\/a><\/p>\n

\u6a5f\u80fd\u2463\u30dd\u30a4\u30f3\u30c8\u30fb\u30af\u30fc\u30dd\u30f3\u767a\u884c<\/h3>\n

\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u3067\u306f\u3001F2\u8ee2\u63db\u3001\u7d99\u7d9a\u3001\u5fa9\u6d3b\u306e\u5404\u30d5\u30a7\u30fc\u30ba\u3067\u8cfc\u5165\u306e\u304d\u3063\u304b\u3051\u3092\u4f5c\u308b\u5834\u9762\u304c\u591a\u304f\u3001\u30dd\u30a4\u30f3\u30c8\u3084\u5272\u5f15\u30af\u30fc\u30dd\u30f3\u306f\u305d\u306e\u5b9f\u88c5\u624b\u6bb5\u3068\u3057\u3066\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u6a5f\u80fd\u3067\u306f\u3001\u305f\u3060\u30dd\u30a4\u30f3\u30c8\u3092\u4ed8\u4e0e\u3057\u305f\u308a\u30af\u30fc\u30dd\u30f3\u3092\u767a\u884c\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5f62\u3067\u904b\u7528\u30eb\u30fc\u30eb\u3068\u3057\u3066\u7d44\u307f\u8fbc\u3080<\/span>\u3053\u3068\u3067\u3001\u52b9\u679c\u304c\u51fa\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u25c6\u30dd\u30a4\u30f3\u30c8\u30fb\u30af\u30fc\u30dd\u30f3\u306e\u8a2d\u8a08\u4f8b<\/p>\n

\u30fb\u521d\u56de\u9650\u5b9a\u30012\u56de\u76ee\u9650\u5b9a\u3001\u4e00\u5b9a\u91d1\u984d\u4ee5\u4e0a\u306a\u3069\u306e\u6761\u4ef6\u4ed8\u304d\u3067\u767a\u884c
\n\u30fb\u6709\u52b9\u671f\u9650\u3092\u8a2d\u3051\u3066\u884c\u52d5\u3092\u4fc3\u3059
\n\u30fbF2\u3067\u306f2\u56de\u76ee\u306e\u5f8c\u62bc\u3057\u3001\u7d99\u7d9a\u3067\u306f\u7d99\u7d9a\u7279\u5178\u306a\u3069\u30d5\u30a7\u30fc\u30ba\u5225\u306b\u4f7f\u3044\u5206\u3051\u308b
\n\u30fb\u6761\u4ef6\u306b\u5fdc\u3058\u3066\u30dd\u30a4\u30f3\u30c8\u500d\u7387\u3092\u67d4\u8edf\u306b\u8a2d\u5b9a<\/div>\n

\u3053\u308c\u306b\u3088\u308a\u3001\u30dd\u30a4\u30f3\u30c8\u4ed8\u4e0e\u3084\u5272\u5f15\u3092\u9867\u5ba2\u306e\u72b6\u614b\u306b\u5408\u308f\u305b\u3066\u8a2d\u8a08\u3067\u304d\u308b\u305f\u3081<\/strong>\u3001\u904b\u7528\u3068\u3057\u3066\u56de\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u7d50\u679c\u3068\u3057\u3066\u3001F2\u8ee2\u63db\u3084\u7d99\u7d9a\u3001\u5fa9\u6d3b\u306e\u305d\u308c\u305e\u308c\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u5fc5\u8981\u306a\u518d\u8cfc\u5165\u306e\u304d\u3063\u304b\u3051\u3092\u4f5c\u308a\u3084\u3059\u304f\u306a\u308a\u3001LTV\u306e\u7a4d\u307f\u4e0a\u3052\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n

\u6a5f\u80fd\u2464\u4f1a\u54e1\u30e9\u30f3\u30af<\/h3>\n

\u4f1a\u54e1\u30e9\u30f3\u30af\u6a5f\u80fd\u3068\u306f\u3001\u8cfc\u5165\u91d1\u984d\u3084\u8cfc\u5165\u56de\u6570\u306a\u3069\u306e\u6761\u4ef6\u306b\u5fdc\u3058\u3066\u9867\u5ba2\u3092\u30e9\u30f3\u30af\u5206\u3051\u3057\u3001\u30e9\u30f3\u30af\u3054\u3068\u306b\u7279\u5178\u3092\u51fa\u3057\u5206\u3051\u3067\u304d\u308b\u6a5f\u80fd\u3067\u3059\u3002\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u3067\u306f\u3001\u5358\u767a\u306e\u30af\u30fc\u30dd\u30f3\u65bd\u7b56\u3060\u3051\u3067\u306a\u304f\u3001\u3053\u306e\u3088\u3046\u306a\u300c\u7d9a\u3051\u308b\u307b\u3069\u30e1\u30ea\u30c3\u30c8\u304c\u5897\u3048\u308b\u4ed5\u7d44\u307f\u300d<\/span>\u3092\u4f5c\u308b\u3053\u3068\u3067\u3001\u7d99\u7d9a\u306e\u52d5\u6a5f\u4ed8\u3051\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u30b9\u30de\u30ec\u30b8EC\u30fb\u30ea\u30d4\u30fc\u30c8<\/a>\u306e\u4f1a\u54e1\u30e9\u30f3\u30af\u6a5f\u80fd\u3067\u306f\u3001\u300c\u7d2f\u8a08\u8cfc\u5165\u91d1\u984d\u300d\u307e\u305f\u306f\u300c\u5e74\u9593\u8cfc\u5165\u91d1\u984d\u300d\u306b\u5fdc\u3058\u3066\u3001\u4f1a\u54e1\u30e9\u30f3\u30af\u306b\u7d10\u3065\u304f\u7279\u5178\u3092\u4ed8\u4e0e\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u30e9\u30f3\u30af\u3054\u3068\u306e\u6761\u4ef6\u3068\u7279\u5178\u3092\u8a2d\u8a08\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u25c6\u4f1a\u54e1\u30e9\u30f3\u30af\u306e\u8a2d\u8a08\u4f8b<\/p>\n\n\n\n\n\n\n\n
\u4f1a\u54e1\u30e9\u30f3\u30af<\/th>\n\u4f1a\u54e1\u6761\u4ef6\uff08\u4f8b\uff09<\/th>\n\u7279\u5178\uff08\u4f8b\uff09<\/th>\n<\/tr>\n<\/thead>\n
\u30d6\u30ed\u30f3\u30ba\u4f1a\u54e1<\/td>\n\u7d2f\u8a08\u8cfc\u5165 50,000\u5186\u301c<\/td>\n\u30dd\u30a4\u30f3\u30c8\u500d\u7387 2\u500d<\/td>\n<\/tr>\n
\u30b7\u30eb\u30d0\u30fc\u4f1a\u54e1<\/td>\n\u7d2f\u8a08\u8cfc\u5165 100,000\u5186\u301c<\/td>\n\u30d6\u30ed\u30f3\u30ba\u7279\u5178\uff0b\u300c5,000\u5186\u4ee5\u4e0a\u8cfc\u5165\u6642 5%OFF\u300d<\/td>\n<\/tr>\n
\u30b4\u30fc\u30eb\u30c9\u4f1a\u54e1<\/td>\n\u7d2f\u8a08\u8cfc\u5165 100,000\u5186\u301c<\/td>\n\u30b7\u30eb\u30d0\u30fc\u7279\u5178\uff0b\u300c\u5168\u5546\u54c1 10%OFF\u300d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u4f1a\u54e1\u30e9\u30f3\u30af\u6a5f\u80fd\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306b\u308f\u304b\u308a\u3084\u3059\u304f\u7d99\u7d9a\u30e1\u30ea\u30c3\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081<\/strong>\u3001\u7d99\u7d9a\u30d5\u30a7\u30fc\u30ba\u306e\u5b89\u5b9a\u5316\u3060\u3051\u3067\u306a\u304f\u3001\u512a\u826f\u9867\u5ba2\u306e\u80b2\u6210\u3084LTV\u306e\u7a4d\u307f\u4e0a\u3052\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n

\u6a5f\u80fd\u2465\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb<\/h3>\n

\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u6a5f\u80fd\u3067\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u5165\u5185\u5bb9\u3084\u72b6\u614b\u306b\u5408\u308f\u305b\u3066\u3001\u4e0a\u4f4d\u5546\u54c1\u3084\u95a2\u9023\u5546\u54c1\u3092\u63d0\u6848\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u3067\u306f\u3001\u4e00\u5f8b\u3067\u304a\u3059\u3059\u3081\u5546\u54c1\u3092\u898b\u305b\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u305d\u306e\u9867\u5ba2\u306b\u3068\u3063\u3066\u7d0d\u5f97\u3067\u304d\u308b\u63d0\u6848\u306b\u306a\u3063\u3066\u3044\u308b\u304b<\/span>\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u3053\u306e\u6a5f\u80fd\u3067\u306f\u3001\u8cfc\u8cb7\u30c7\u30fc\u30bf\u306a\u3069\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306b\u57fa\u3065\u3044\u3066\u63d0\u6848\u3092\u51fa\u3057\u5206\u3051\u3089\u308c\u308b\u305f\u3081<\/strong>\u3001\u62bc\u3057\u58f2\u308a\u611f\u3092\u6291\u3048\u3064\u3064\u3001\u5fc5\u8981\u306a\u4eba\u306b\u5fc5\u8981\u306a\u63d0\u6848\u3060\u3051\u3092\u5c4a\u3051\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u4f8b\u3048\u3070\u3001\u30b9\u30de\u30ec\u30b8EC\u30fb\u30ea\u30d4\u30fc\u30c8<\/a>\u3067\u306f\u3001\u904e\u53bb\u306e\u8cfc\u5165\u5c65\u6b74\u3084\u3001\u73fe\u5728\u30ab\u30fc\u30c8\u306b\u8ffd\u52a0\u3057\u3066\u3044\u308b\u5546\u54c1\u3092\u3082\u3068\u306b\u3001\u4e0a\u4f4d\u5546\u54c1\u3084\u95a2\u9023\u5546\u54c1\u3092\u8868\u793a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u5358\u54c1\u3067\u8cfc\u5165\u3057\u3066\u3044\u308b\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3001\u5b9a\u671f\u8ca9\u58f2\u3092\u304a\u3059\u3059\u3081\u3059\u308b\u3068\u3044\u3063\u305f\u63d0\u6848\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n

\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u63d0\u6848\u306e\u51fa\u3057\u5206\u3051\u3092\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u6e80\u8db3\u3092\u640d\u306a\u308f\u305a\u306b\u5ba2\u5358\u4fa1\u3068LTV\u3092\u7a4d\u307f\u4e0a\u3052\u308b\u8a2d\u8a08\u304c\u53d6\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u6a5f\u80fd\u2466LP\uff08\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff09<\/h3>\n

\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u306b\u304a\u3051\u308bLP\uff08\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff09\u306f\u3001\u5546\u54c1\u4fa1\u5024\u3092\u6df1\u304f\u4f1d\u3048\u308b\u305f\u3081\u306e\u30b3\u30f3\u30c6\u30f3\u30c4<\/span>\u3067\u3059\u3002\u521d\u56de\u8cfc\u5165\u306f\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u300c\u3053\u306e\u5546\u54c1\u3092\u4fe1\u3058\u3066\u826f\u3044\u304b\u300d\u3092\u5224\u65ad\u3059\u308b\u5834\u9762\u3067\u3082\u3042\u308b\u305f\u3081\u3001LP\u3067\u306f\u5546\u54c1\u306e\u7279\u5fb4\u3092\u4e26\u3079\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u306a\u305c\u305d\u306e\u5546\u54c1\u304c\u5fc5\u8981\u306a\u306e\u304b\u300d\u300c\u3069\u3093\u306a\u60a9\u307f\u306b\u3069\u3046\u52b9\u304f\u306e\u304b\u300d\u300c\u3069\u3046\u4f7f\u3046\u3068\u5b9f\u611f\u3057\u3084\u3059\u3044\u306e\u304b\u300d\u3068\u3044\u3063\u305f\u60c5\u5831\u3092\u3001\u9867\u5ba2\u306e\u7406\u89e3\u306e\u6d41\u308c\u306b\u6cbf\u3063\u3066\u8a2d\u8a08<\/strong>\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u7279\u306b\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u306f\u3001\u521d\u56de\u3067\u7d42\u308f\u3089\u305b\u305a\u7d99\u7d9a\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u524d\u63d0\u3067\u3042\u308b\u305f\u3081\u3001\u8cfc\u5165\u3092\u4fc3\u3059\u3060\u3051\u3067\u306a\u304f\u3001\u8cfc\u5165\u5f8c\u306e\u4f53\u9a13\u307e\u3067\u542b\u3081\u305f\u300c\u4f7f\u3044\u7d9a\u3051\u308b\u30a4\u30e1\u30fc\u30b8\u300d\u3092\u6301\u3063\u3066\u3082\u3089\u3046\u5f79\u5272\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u306a\u304a\u3001LP\u306e\u6a5f\u80fd\u3068\u3057\u3066\u78ba\u8a8d\u3057\u3066\u304a\u304d\u305f\u3044\u306e\u304c\u3001\u8cfc\u5165\u30d5\u30a9\u30fc\u30e0\u3068\u4e00\u4f53\u578b\u306b\u3067\u304d\u308b\u304b\u3069\u3046\u304b<\/span>\u3067\u3059\u3002\u30d5\u30a9\u30fc\u30e0\u4e00\u4f53\u578b\u306eLP\u3067\u3042\u308c\u3070\u3001LP\u306e\u5185\u5bb9\u3092\u8aad\u3093\u3060\u6d41\u308c\u306e\u307e\u307e\u3001\u305d\u306e\u5834\u3067\u8cfc\u5165\u624b\u7d9a\u304d\u307e\u3067\u9032\u3081\u3089\u308c\u308b\u305f\u3081\u3001\u96e2\u8131\u3092\u6291\u3048\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/strong>\u307e\u305f\u3001LP\u3068\u8cfc\u5165\u5c0e\u7dda\u304c\u5206\u65ad\u3055\u308c\u306b\u304f\u3044\u305f\u3081\u3001\u6761\u4ef6\u3084\u6ce8\u610f\u4e8b\u9805\u3092\u78ba\u8a8d\u3057\u306a\u304c\u3089\u8cfc\u5165\u3067\u304d\u308b\u70b9\u3082\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/p>\n

\u25c6\u30d5\u30a9\u30fc\u30e0\u4e00\u4f53\u578b\u306eLP<\/p>\n

\"LP\u4e00\u4f53\u578b\u30d5\u30a9\u30fc\u30e0\"<\/p>\n

\u753b\u50cf\u5f15\u7528\uff1a\u30b9\u30de\u30ec\u30b8EC\u30fb\u30ea\u30d4\u30fc\u30c8<\/a><\/p>\n

\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u3067\u306f\u3001F2\u8ee2\u63db\u3084\u7d99\u7d9a\u306e\u6539\u5584\u3060\u3051\u3067\u306a\u304f\u3001\u521d\u56de\u4f53\u9a13\u3092\u6c7a\u3081\u308bLP\u306e\u8a2d\u8a08\u304c\u3001\u7d50\u679c\u7684\u306b\u4e8b\u696d\u5168\u4f53\u306eLTV\u306b\u52b9\u3044\u3066\u304f\u308b\u306e\u3067\u3059\u3002<\/p>\n

\u6a5f\u80fd\u2467\u53e3\u30b3\u30df\u30fb\u30ec\u30d3\u30e5\u30fc<\/h3>\n

\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u306b\u304a\u3044\u3066\u5546\u54c1\u306e\u53e3\u30b3\u30df\u3084\u30ec\u30d3\u30e5\u30fc\u306f\u3001\u521d\u56de\u8cfc\u5165\u306e\u5f8c\u62bc\u3057\u3060\u3051\u3067\u306a\u304f\u3001F2\u8ee2\u63db\u3084\u7d99\u7d9a\u306b\u3082\u5f71\u97ff\u3059\u308b\u91cd\u8981\u306a\u8981\u7d20<\/span>\u3067\u3059\u3002\u521d\u56de\u8cfc\u5165\u6642\u306e\u4e0d\u5b89\u306e\u81ea\u5df1\u89e3\u6c7a\u6750\u6599\u306b\u306a\u308b\u3068\u3068\u3082\u306b\u3001\u6b21\u56de\u8cfc\u5165\u306e\u5224\u65ad\u3082\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u7d99\u7d9a\u306e\u7d0d\u5f97\u611f\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n

\u305d\u306e\u305f\u3081\u3001\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u3067\u306f\u30ec\u30d3\u30e5\u30fc\u3092\u81ea\u7136\u767a\u751f\u306b\u4efb\u305b\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u7a4d\u6975\u7684\u306b\u53ce\u96c6\u3067\u304d\u308b\u4ed5\u7d44\u307f<\/span>\u3092\u4f5c\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u8cfc\u5165\u3084\u914d\u9001\u5f8c\u306e\u30ec\u30d3\u30e5\u30fc\u4f9d\u983c\u30e1\u30fc\u30eb\u306e\u81ea\u52d5\u914d\u4fe1\u3084\u3001\u6295\u7a3f\u30d5\u30a9\u30fc\u30e0\u306e\u8a2d\u7f6e\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u4ee5\u4e0b\u306f\u3001\u30b9\u30de\u30ec\u30b8EC\u30fb\u30ea\u30d4\u30fc\u30c8<\/a>\u306e\u30ec\u30d3\u30e5\u30fc\u6295\u7a3f\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/p>\n

\u25c6\u30ec\u30d3\u30e5\u30fc\u6295\u7a3f\u30d5\u30a9\u30fc\u30e0\u306e\u5165\u529b\u4f8b<\/p>\n

\"\u30b9\u30de\u30ec\u30b7\u3099EC\u30fb\u30ea\u30d2\u309a\u30fc\u30c8\u306e\u30ec\u30d2\u3099\u30e5\u30fc\u6295\u7a3f\u30d5\u30a9\u30fc\u30e0\"<\/a><\/p>\n

\u753b\u50cf\u5f15\u7528\uff1a\u30b9\u30de\u30ec\u30b8EC\u30fb\u30ea\u30d4\u30fc\u30c8<\/a><\/p>\n

\u306a\u304a\u3001\u30ec\u30d3\u30e5\u30fc\u904b\u7528\u306b\u304a\u3044\u3066\u306f\u60aa\u3044\u30ec\u30d3\u30e5\u30fc\u3082\u91cd\u8981\u3067\u3059\u3002<\/strong>\u7279\u306b\u3001\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u306b\u304a\u3044\u3066\u300c\u4f7f\u3044\u65b9\u304c\u5206\u304b\u3089\u306a\u3044\u300d\u300c\u671f\u5f85\u3068\u9055\u3063\u305f\u300d\u300c\u81ea\u5206\u306e\u30da\u30fc\u30b9\u3068\u5408\u308f\u306a\u3044\u300d\u3068\u3044\u3063\u305f\u58f0\u306f\u3001\u5546\u54c1\u305d\u306e\u3082\u306e\u3088\u308a\u3082\u4f53\u9a13\u8a2d\u8a08\u306e\u30ba\u30ec\u304b\u3089\u751f\u307e\u308c\u3084\u3059\u3044\u305f\u3081\u3001LP\u3084\u540c\u68b1\u7269\u3001\u30e1\u30fc\u30eb\u3001\u5b9a\u671f\u8cfc\u5165\u306e\u8abf\u6574\u5c0e\u7dda\u306a\u3069\u306e\u6539\u5584\u306b\u3064\u306a\u3052\u308b\u6750\u6599<\/span>\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u9867\u5ba2\u306e\u691c\u8a0e\u6750\u6599\u306e\u4e00\u3064\u3068\u3057\u3066\u3001\u4e00\u5b9a\u306e\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u30ec\u30d3\u30e5\u30fc\u304c\u6df7\u3056\u3063\u3066\u3044\u3066\u3082\u3001\u7d50\u679c\u3068\u3057\u3066\u4fe1\u983c\u3092\u5f97\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u306b\u5fc5\u8981\u306aEC\u30b7\u30b9\u30c6\u30e0\u306e\u9078\u3073\u65b9\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n

\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u3092\u59cb\u3081\u308b\u969b\u306b\u3001\u5c0e\u5165\u3059\u308bEC\u30b7\u30b9\u30c6\u30e0\u3092\u6a5f\u80fd\u306e\u591a\u3055\u3084\u4fa1\u683c\u306e\u5b89\u3055\u3060\u3051\u3067\u5224\u65ad\u3059\u308b\u3068\u3001\u904b\u7528\u304c\u56de\u3089\u305a\u306b\u6539\u5584\u304c\u6b62\u307e\u3063\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u672c\u8a18\u4e8b\u3067\u89e3\u8aac\u3057\u3066\u304d\u305f\u901a\u308a\u3001\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u306f\u300c\u7372\u5f97\u300d\u300cF2\u8ee2\u63db\u300d\u300c\u7d99\u7d9a\u300d\u300c\u5fa9\u6d3b\u300d\u306e\u5404\u30d5\u30a7\u30fc\u30ba\u3067\u65bd\u7b56\u3092\u56de\u3057\u7d9a\u3051\u308b\u3053\u3068\u3067LTV\u3092\u7a4d\u307f\u4e0a\u3052\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u65e5\u3005\u306e\u904b\u7528\u306b\u8010\u3048\u3001\u65bd\u7b56\u3092\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3067\u304d\u308b\u304b\u3069\u3046\u304b<\/span>\u3092\u8ef8\u306b\u9078\u3076\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u30b7\u30b9\u30c6\u30e0\u9078\u5b9a\u6642\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u512a\u5148\u7684\u306b\u898b\u306a\u304c\u3089\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002<\/strong><\/p>\n

\u25c6\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u306b\u5fc5\u8981\u306aEC\u30b7\u30b9\u30c6\u30e0\u9078\u5b9a\u306e\u30dd\u30a4\u30f3\u30c8<\/p>\n

\u30fb\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u306b\u5fc5\u8981\u306a\u6a5f\u80fd\u304c\u63c3\u3063\u3066\u3044\u308b\u304b
\n\u30fb\u5c0e\u5165\u8cbb\u7528\u304cLTV\u3068\u904b\u7528\u898f\u6a21\u306b\u898b\u5408\u3063\u3066\u3044\u308b\u304b
\n\u30fb\u5916\u90e8\u9023\u643a\u306e\u7bc4\u56f2\u3084\u67d4\u8edf\u6027\u306f\u3069\u3046\u304b
\n\u30fb\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u304c\u6574\u3063\u3066\u3044\u308b\u304b
\n\u30fb\u65e2\u5b58\u30b7\u30b9\u30c6\u30e0\u304b\u3089\u306e\u30c7\u30fc\u30bf\u79fb\u884c\u3068\u6d3b\u7528\u306f\u53ef\u80fd\u304b<\/div>\n

\u3053\u306e\u4e2d\u3067\u3082\u7279\u306b\u91cd\u8981\u306a\u306e\u304c\u3001\u300c\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u306b\u5fc5\u8981\u306a\u6a5f\u80fd\u304c\u63c3\u3063\u3066\u3044\u308b\u304b\u300d\u3068\u3044\u3046\u89b3\u70b9\u3067\u3059\u3002<\/strong>\u306a\u305c\u306a\u3089\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u306b\u304a\u3051\u308bEC\u904b\u7528\u306f\u3001\u4e00\u822c\u7684\u306aEC\u904b\u7528\u3068\u306f\u7570\u306a\u308b\u65bd\u7b56\u304c\u591a\u304f\u3001\u6a5f\u80fd\u304c\u4e0d\u8db3\u3059\u308b\u3068\u5916\u90e8\u30c4\u30fc\u30eb\u306e\u8ffd\u52a0\u3084\u624b\u4f5c\u696d\u304c\u5897\u3048\u3084\u3059\u304f\u306a\u308a\u3001\u30c7\u30fc\u30bf\u3084\u65bd\u7b56\u306e\u904b\u7528\u304c\u5206\u65ad\u3055\u308c\u3066\u6539\u5584\u304c\u6b62\u307e\u308a\u3084\u3059\u3044\u305f\u3081\u3067\u3059\u3002<\/p>\n

\u305d\u306e\u7d50\u679c\u3001F2\u8ee2\u63db\u3084\u7d99\u7d9a\u7387\u306e\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u89e3\u6d88\u3067\u304d\u305a\u3001\u7372\u5f97\u3092\u5897\u3084\u3057\u3066\u3082LTV\u304c\u4f38\u3073\u306a\u3044\u3068\u3044\u3063\u305f\u72b6\u614b\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n

\u3064\u307e\u308a\u3001\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u306b\u5fc5\u8981\u306a\u6a5f\u80fd\u3092\u91cd\u8996\u3059\u308b\u3053\u3068\u306f\u3001\u305d\u306e\u307e\u307e\u300c\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u306b\u7279\u5316\u3057\u305fEC\u30b7\u30b9\u30c6\u30e0\u3092\u9078\u3076\u3053\u3068\u300d<\/span>\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002CRM\u5206\u6790\u3067\u8ab2\u984c\u3092\u7279\u5b9a\u3057\u3001\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u3084\u30bb\u30b0\u30e1\u30f3\u30c8\u914d\u4fe1\u3067F2\u8ee2\u63db\u3092\u81ea\u52d5\u5316\u3057\u3001\u7d99\u7d9a\u3084\u5fa9\u6d3b\u65bd\u7b56\u307e\u3067\u4e00\u8cab\u3057\u3066\u56de\u305b\u308b\u3088\u3046\u306a\u5c02\u7528\u57fa\u76e4\u304c\u3042\u308c\u3070\u3001\u65bd\u7b56\u306e\u5b9f\u88c5\u3068\u6539\u5584\u3092\u7d99\u7d9a\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u4f8b\u3048\u3070\u30b9\u30de\u30ec\u30b8EC\u30fb\u30ea\u30d4\u30fc\u30c8<\/a>\u306f\u3001\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u306b\u7279\u5316\u3057\u305fEC\u30b7\u30b9\u30c6\u30e0\u3068\u3057\u3066\u3001CRM\u5206\u6790\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\u3001\u5b9a\u671f\u8ca9\u58f2\u3001\u4f1a\u54e1\u65bd\u7b56\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u3001\u30d5\u30a9\u30fc\u30e0\u4e00\u4f53\u578bLP\u306a\u3069\u306e\u6a5f\u80fd\u3092\u5099\u3048\u3001\u65bd\u7b56\u3092\u5b9f\u88c5\u3057\u306a\u304c\u3089\u6539\u5584\u3092\u56de\u3057\u3084\u3059\u3044\u904b\u7528\u57fa\u76e4\u3068\u3057\u3066\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/strong><\/p>\n

\u25c6\u300c\u30b9\u30de\u30ec\u30b8EC\u30fb\u30ea\u30d4\u30fc\u30c8\u300d\u306e\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u5411\u3051\u6a5f\u80fd\u4e00\u89a7\uff08\u4e00\u90e8\uff09<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\u6a5f\u80fd\u540d<\/th>\n\u6982\u8981<\/th>\n<\/tr>\n<\/thead>\n
\n
\u300c\u7372\u5f97\u300d\u30d5\u30a7\u30fc\u30ba\u3067\u6709\u52b9\u306a\u6a5f\u80fd\uff08\u4e00\u90e8\uff09<\/span><\/h5>\n<\/td>\n<\/tr>\n
LP\u4e00\u4f53\u578b\u30d5\u30a9\u30fc\u30e0<\/td>\nLP\u3068\u8cfc\u5165\u30d5\u30a9\u30fc\u30e0\u30921\u30da\u30fc\u30b8\u306b\u7d71\u5408\u3059\u308b\u3002\u95a2\u5fc3\u304c\u9ad8\u307e\u3063\u305f\u77ac\u9593\u306b\u8cfc\u5165\u3092\u5b8c\u7d50\u3055\u305b\u3001\u96e2\u8131\u3092\u9632\u3050\u3002<\/td>\n<\/tr>\n
EFO\uff08\u30a8\u30f3\u30c8\u30ea\u30fc\u30d5\u30a9\u30fc\u30e0\u6700\u9069\u5316\uff09<\/td>\n\u4f4f\u6240\u81ea\u52d5\u5165\u529b\u30fb\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30a8\u30e9\u30fc\u8868\u793a\u306a\u3069\u3067\u5165\u529b\u30b9\u30c8\u30ec\u30b9\u3092\u8efd\u6e1b\u3057\u3001CVR\u3092\u9ad8\u3081\u308b\u3002<\/td>\n<\/tr>\n
\u5e83\u544a\u5206\u6790\u6a5f\u80fd<\/td>\n\u5e83\u544a\u5225\u306eCVR\u30fb\u5f15\u304d\u4e0a\u3052\u7387\u3092\u53ef\u8996\u5316\u3057\u3001CPO\u306e\u628a\u63e1\u3068\u6539\u5584\u306b\u6d3b\u7528\u3067\u304d\u308b\u3002<\/td>\n<\/tr>\n
\u8ca9\u58f2\u671f\u9593\u8a2d\u5b9a\u6a5f\u80fd<\/td>\n\u521d\u56de\u9650\u5b9a\u30aa\u30d5\u30a1\u30fc\u306b\u671f\u9593\u3092\u8a2d\u3051\u308b\u3053\u3068\u3067\u3001\u8cfc\u5165\u306e\u80cc\u4e2d\u3092\u62bc\u3059\u8a2d\u8a08\u306b\u4f7f\u3048\u308b\u3002<\/td>\n<\/tr>\n
\u30af\u30fc\u30dd\u30f3\u6a5f\u80fd<\/td>\n\u521d\u56de\u8cfc\u5165\u9650\u5b9a\u30af\u30fc\u30dd\u30f3\u306e\u767a\u884c\u30fb\u6761\u4ef6\u8a2d\u5b9a\u304c\u53ef\u80fd\u3002<\/td>\n<\/tr>\n
\n
\u300cF2\u8ee2\u63db\u300d\u30d5\u30a7\u30fc\u30ba\u3067\u6709\u52b9\u306a\u6a5f\u80fd\uff08\u4e00\u90e8\uff09<\/span><\/h5>\n<\/td>\n<\/tr>\n
\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u6a5f\u80fd<\/td>\n\u521d\u56de\u8cfc\u5165\u65e5\u3092\u8d77\u70b9\u306b\u81ea\u52d5\u914d\u4fe1\u3002\u30d5\u30a9\u30ed\u30fc\u30e1\u30fc\u30eb\u30fb2\u56de\u76ee\u30aa\u30d5\u30a1\u30fc\u306e\u30b7\u30ca\u30ea\u30aa\u3092\u8a2d\u8a08\u3067\u304d\u308b\u3002<\/td>\n<\/tr>\n
\u30e1\u30fc\u30eb\u6a5f\u80fd<\/td>\n\u30d5\u30a9\u30ed\u30fc\u30e1\u30fc\u30eb\u306e\u81ea\u52d5\u9001\u4fe1\u30fb\u4e88\u7d04\u914d\u4fe1\u3002\u8cfc\u5165\u5f8c\u306e\u63a5\u70b9\u3092\u81ea\u52d5\u3067\u7d99\u7d9a\u3067\u304d\u308b\u3002<\/td>\n<\/tr>\n
\u5c01\u5165\u7269\u7ba1\u7406\u6a5f\u80fd<\/td>\n\u8cfc\u5165\u5185\u5bb9\u30fb\u9867\u5ba2\u5c5e\u6027\u306b\u5fdc\u3058\u305f\u540c\u68b1\u7269\u3092\u8a2d\u5b9a\u3057\u3001\u6b21\u56de\u8cfc\u5165\u3078\u306e\u5c0e\u7dda\u3092\u540c\u68b1\u7269\u3067\u8a2d\u8a08\u3067\u304d\u308b\u3002<\/td>\n<\/tr>\n
\u9867\u5ba2\u5225\u30ea\u30d4\u30fc\u30c8\u7387\u96c6\u8a08<\/td>\n\u8cfc\u5165\u56de\u6570\u3054\u3068\u306e\u4eba\u6570\u3068\u30ea\u30d4\u30fc\u30c8\u7387\u304c\u78ba\u8a8d\u53ef\u80fd\u3002F2\u8ee2\u63db\u7387\u306e\u73fe\u72b6\u628a\u63e1\u3068\u6539\u5584\u306b\u6d3b\u7528\u3067\u304d\u308b\u3002<\/td>\n<\/tr>\n
\n
\u300c\u7d99\u7d9a\u300d\u30d5\u30a7\u30fc\u30ba\u3067\u6709\u52b9\u306a\u6a5f\u80fd\uff08\u4e00\u90e8\uff09<\/span><\/h5>\n<\/td>\n<\/tr>\n
\u5b9a\u671f\u6a5f\u80fd\uff08\u5468\u671f\u30fb\u5909\u66f4\u8a2d\u5b9a\uff09<\/td>\n\u914d\u9001\u5468\u671f\u30fb\u6570\u91cf\u30fb\u30b9\u30ad\u30c3\u30d7\u30fb\u4f11\u6b62\u306a\u3069\u3092\u8a2d\u5b9a\u53ef\u80fd\u3002\u7d99\u7d9a\u8cfc\u5165\u306e\u57fa\u76e4\u3068\u306a\u308b\u6a5f\u80fd\u3002<\/td>\n<\/tr>\n
\u30de\u30a4\u30da\u30fc\u30b8\u3067\u306e\u5b9a\u671f\u5909\u66f4\u8a2d\u5b9a<\/td>\n\u9867\u5ba2\u81ea\u8eab\u304c\u5468\u671f\u30fb\u4f4f\u6240\u30fb\u652f\u6255\u3044\u65b9\u6cd5\u306a\u3069\u3092\u5909\u66f4\u53ef\u80fd\u3002\u554f\u3044\u5408\u308f\u305b\u3092\u6e1b\u3089\u3057\u89e3\u7d04\u9632\u6b62\u306b\u7e4b\u304c\u308b\u3002<\/td>\n<\/tr>\n
\u4f1a\u54e1\u30e9\u30f3\u30af\u6a5f\u80fd<\/td>\n\u8cfc\u5165\u91d1\u984d\u30fb\u56de\u6570\u306b\u5fdc\u3058\u3066\u30e9\u30f3\u30af\u5206\u985e\u3057\u3001\u7279\u5178\u30fb\u30dd\u30a4\u30f3\u30c8\u500d\u7387\u3092\u8a2d\u5b9a\u3067\u304d\u308b\u3002<\/td>\n<\/tr>\n
CRM\u5206\u6790\uff08RFM\u30fbCPM\u5206\u6790\uff09<\/td>\n\u9867\u5ba2\u3092\u8cfc\u8cb7\u884c\u52d5\u3067\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3002\u65bd\u7b56\u306e\u512a\u5148\u9806\u4f4d\u3068\u5bfe\u8c61\u9867\u5ba2\u306e\u7279\u5b9a\u306b\u4f7f\u3048\u308b\u3002<\/td>\n<\/tr>\n
\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u6a5f\u80fd<\/td>\n\u8cfc\u5165\u5c65\u6b74\u3092\u3082\u3068\u306b\u4e0a\u4f4d\u30fb\u95a2\u9023\u5546\u54c1\u3092\u63d0\u6848\u3002\u5ba2\u5358\u4fa1\u3068LTV\u3092\u540c\u6642\u306b\u5f15\u304d\u4e0a\u3052\u3089\u308c\u308b\u3002<\/td>\n<\/tr>\n
\u30ec\u30d3\u30e5\u30fc\u7ba1\u7406<\/td>\n\u30ec\u30d3\u30e5\u30fc\u306e\u8868\u793a\u30fb\u8fd4\u4fe1\u7ba1\u7406\u3002\u7d99\u7d9a\u9867\u5ba2\u306e\u4fe1\u983c\u91b8\u6210\u3068\u65b0\u898f\u30fb\u7d99\u7d9a\u306e\u8cfc\u8cb7\u5224\u65ad\u3092\u652f\u63f4\u3059\u308b\u3002<\/td>\n<\/tr>\n
\n
\u300c\u5fa9\u6d3b\u300d\u30d5\u30a7\u30fc\u30ba\u3067\u6709\u52b9\u306a\u6a5f\u80fd\uff08\u4e00\u90e8\uff09<\/span><\/h5>\n<\/td>\n<\/tr>\n
CRM\u5206\u6790\uff08CPM\u5206\u6790\uff09<\/td>\nCPM\u5206\u6790\u3067\u4f11\u7720\u30fb\u96e2\u8131\u9867\u5ba2\u3092\u81ea\u52d5\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3002\u5fa9\u6d3b\u65bd\u7b56\u306e\u5bfe\u8c61\u3092\u7279\u5b9a\u3067\u304d\u308b\u3002<\/td>\n<\/tr>\n
\u30e1\u30fc\u30eb\u6a5f\u80fd\uff08\u30bb\u30b0\u30e1\u30f3\u30c8\u914d\u4fe1\uff09<\/td>\n\u8cfc\u5165\u72b6\u614b\u30fb\u5c5e\u6027\u306b\u5fdc\u3058\u305f\u30e1\u30fc\u30eb\u914d\u4fe1\u3002\u4f11\u7720\u9867\u5ba2\u3078\u306e\u518d\u8cfc\u5165\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u6d3b\u7528\u3067\u304d\u308b\u3002<\/td>\n<\/tr>\n
\u30af\u30fc\u30dd\u30f3\u6a5f\u80fd<\/td>\n\u4f11\u7720\u9867\u5ba2\u5411\u3051\u306e\u518d\u8cfc\u5165\u30af\u30fc\u30dd\u30f3\u3092\u6761\u4ef6\u4ed8\u304d\u3067\u767a\u884c\u3067\u304d\u308b\u3002<\/td>\n<\/tr>\n
\u5b9a\u671f\u30b3\u30fc\u30b9\u306e\u5fa9\u6d3b\u8a2d\u5b9a<\/td>\n\u4e00\u6642\u4e2d\u6b62\u3057\u305f\u5b9a\u671f\u30b3\u30fc\u30b9\u3092\u5fa9\u6d3b\u3055\u305b\u308b\u64cd\u4f5c\u304c\u53ef\u80fd\u3002\u518d\u958b\u3078\u306e\u5c0e\u7dda\u3092\u7528\u610f\u3067\u304d\u308b\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u203b\u6a5f\u80fd\u4e00\u89a7<\/a>\u3088\u308a\u629c\u7c8b<\/p>\n

\u8868\u306e\u6a5f\u80fd\u306f\u3054\u304f\u4e00\u90e8\u3067\u3059\u3002\u305d\u306e\u4ed6\u306e\u8c4a\u5bcc\u306a\u6a5f\u80fd\u306f\u3001\u30b9\u30de\u30ec\u30b8EC\u30fb\u30ea\u30d4\u30fc\u30c8\u516c\u5f0f\u30b5\u30a4\u30c8<\/a>\u3088\u308a\u7121\u6599\u3067\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306e\u3046\u3048\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n

\u30b9\u30de\u30ec\u30b8EC\u30fb\u30ea\u30d4\u30fc\u30c8\u3067\u300c\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u300d\u306e\u7d99\u7d9a\u7387\u3092\u9ad8\u3081\u308b\u904b\u7528\u3092\u5b9f\u73fe<\/h2>\n

\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u3067\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u306b\u306f\u3001\u521d\u56de\u8cfc\u5165\u3092\u5897\u3084\u3059\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u300c\u7372\u5f97\u300d\u300cF2\u8ee2\u63db\u300d\u300c\u7d99\u7d9a\u300d\u300c\u5fa9\u6d3b\u300d\u3068\u3044\u3063\u305f\u5404\u30d5\u30a7\u30fc\u30ba\u3067\u3001\u9867\u5ba2\u306e\u72b6\u614b\u306b\u5408\u3063\u305f\u65bd\u7b56\u3092\u7d99\u7d9a\u7684\u306b\u56de\u3057\u3066\u3044\u304f<\/span>\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3069\u3053\u3067\u5931\u901f\u3057\u3066\u3044\u308b\u304b\u3092KPI\u3067\u628a\u63e1\u3057\u3001\u512a\u5148\u9806\u4f4d\u3092\u4ed8\u3051\u3066\u6539\u5584\u3067\u304d\u308b\u307b\u3069\u3001LTV\u306f\u5b89\u5b9a\u3057\u3066\u7a4d\u307f\u4e0a\u304c\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n

\u305d\u3057\u3066\u3001\u305d\u306e\u904b\u7528\u3092\u652f\u3048\u308b\u306e\u304cEC\u30b7\u30b9\u30c6\u30e0\u306e\u6a5f\u80fd\u3067\u3059\u3002CRM\u5206\u6790\u3084\u30e1\u30fc\u30eb\u914d\u4fe1\u3001\u5b9a\u671f\u8ca9\u58f2\u3001\u4f1a\u54e1\u65bd\u7b56\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u3001LP\u306a\u3069\u3092\u3001\u5206\u65ad\u3055\u305b\u305a\u306b\u904b\u7528\u3067\u304d\u308b\u57fa\u76e4\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u3067\u3001\u65bd\u7b56\u306e\u5b9f\u88c5\u30b9\u30d4\u30fc\u30c9\u3068\u6539\u5584\u306e\u56de\u308a\u65b9\u306f\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u3067\u306f\u5fc5\u8981\u6a5f\u80fd\u304c\u63c3\u3063\u305f\u7279\u5316\u578b\u306eEC\u30b7\u30b9\u30c6\u30e0\u3092\u9078\u3076\u3053\u3068\u304c\u975e\u5e38\u306b\u91cd\u8981\u306b\u306a\u3063\u3066\u304f\u308b\u306e\u3067\u3059\u3002<\/strong><\/p>\n

\u30b9\u30de\u30ec\u30b8EC\u30fb\u30ea\u30d4\u30fc\u30c8\u306f\u3001\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u306e\u904b\u7528\u3092\u524d\u63d0\u306b\u3001\u5206\u6790\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u7d99\u7d9a\u8a2d\u8a08\u3001\u65bd\u7b56\u5b9f\u88c5\u307e\u3067\u3092\u4e00\u6c17\u901a\u8cab\u3067\u56de\u3057\u3084\u3059\u3044EC\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u4e8b\u696d\u306e\u58f2\u4e0a\u3092\u5b89\u5b9a\u7684\u306b\u4f38\u3070\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u307e\u305a\u306f\u4e0b\u8a18\u306e\u516c\u5f0f\u30b5\u30a4\u30c8<\/span>\u3067\u6a5f\u80fd\u3084\u5c0e\u5165\u4e8b\u4f8b\u3092\u78ba\u8a8d\u3057\u3001\u7121\u6599\u306e\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u5c0e\u5165\u30a4\u30e1\u30fc\u30b8\u3092\u63b4\u3093\u3067\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n

\u30b9\u30de\u30ec\u30b8EC\u30fb\u30ea\u30d4\u30fc\u30c8\u516c\u5f0f\u30b5\u30a4\u30c8<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u3068\u306f\u3001\u521d\u56de\u8cfc\u5165\u3067\u7d42\u308f\u3089\u305b\u305a\u3001 […]<\/p>\n","protected":false},"author":8,"featured_media":7706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-7556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-subscription"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ec.smaregi.jp\/column\/wp-json\/wp\/v2\/posts\/7556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ec.smaregi.jp\/column\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ec.smaregi.jp\/column\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ec.smaregi.jp\/column\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/ec.smaregi.jp\/column\/wp-json\/wp\/v2\/comments?post=7556"}],"version-history":[{"count":26,"href":"https:\/\/ec.smaregi.jp\/column\/wp-json\/wp\/v2\/posts\/7556\/revisions"}],"predecessor-version":[{"id":7716,"href":"https:\/\/ec.smaregi.jp\/column\/wp-json\/wp\/v2\/posts\/7556\/revisions\/7716"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ec.smaregi.jp\/column\/wp-json\/wp\/v2\/media\/7706"}],"wp:attachment":[{"href":"https:\/\/ec.smaregi.jp\/column\/wp-json\/wp\/v2\/media?parent=7556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ec.smaregi.jp\/column\/wp-json\/wp\/v2\/categories?post=7556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ec.smaregi.jp\/column\/wp-json\/wp\/v2\/tags?post=7556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}