{"id":6412,"date":"2025-03-28T16:59:54","date_gmt":"2025-03-28T07:59:54","guid":{"rendered":"https:\/\/blog.netshop-pro.jp\/?p=6412"},"modified":"2025-11-14T16:28:23","modified_gmt":"2025-11-14T07:28:23","slug":"058-ec-multi-channel-strategy","status":"publish","type":"post","link":"https:\/\/ec.smaregi.jp\/column\/058-ec-multi-channel-strategy\/","title":{"rendered":"EC\u30b5\u30a4\u30c8\u306e\u58f2\u4e0a\u306f\u3082\u3063\u3068\u4f38\u3070\u305b\u308b\uff01\u8ca9\u8def\u62e1\u5927\u306e\u3059\u3059\u3081"},"content":{"rendered":"\r\n<section class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\r\n<p>\u81ea\u793eEC\u30b5\u30a4\u30c8\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u300c\u58f2\u4e0a\u304c\u982d\u6253\u3061\u306b\u306a\u3063\u3066\u3044\u308b\u300d\u300c\u5e83\u544a\u3092\u51fa\u3057\u3066\u3082\u601d\u3063\u305f\u307b\u3069\u52b9\u679c\u304c\u51fa\u306a\u3044\u300d\u3068\u611f\u3058\u3066\u3044\u307e\u305b\u3093\u304b\uff1f\u8fd1\u5e74\u3001EC\u5e02\u5834\u306f\u7af6\u4e89\u304c\u6fc0\u5316\u3057\u3001\u81ea\u793eEC\u30b5\u30a4\u30c8\u3060\u3051\u3067\u96c6\u5ba2\u3057\u7d9a\u3051\u308b\u3053\u3068\u306f\u307e\u3059\u307e\u3059\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u305d\u3093\u306a\u4e2d\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u30e2\u30fc\u30eb\u51fa\u5e97\u3084BtoB EC\u306e\u5c0e\u5165\u306b\u3088\u308a\u3001\u65b0\u305f\u306a\u8ca9\u8def\u3092\u958b\u62d3\u3057\u3001\u58f2\u4e0a\u3092\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u81ea\u793eEC\u30b5\u30a4\u30c8\u3060\u3051\u3067\u306f\u58f2\u4e0a\u304c\u4f38\u3073\u60a9\u3080\u7406\u7531\u3068\u3001\u305d\u308c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306e\u30e2\u30fc\u30eb\u51fa\u5e97\u3068BtoB EC\u5c0e\u5165\u306e\u30e1\u30ea\u30c3\u30c8 \u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\r\n<\/div><\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\r\n<h3 id=\"outline__1\" class=\"wp-block-heading\">1\u3064\u306eEC\u30b5\u30a4\u30c8\u3060\u3068\u58f2\u4e0a\u304c\u4f38\u3073\u60a9\u3080\u7406\u7531<\/h3>\r\n\r\n\r\n\r\n<h4 id=\"outline__1_1\" class=\"wp-block-heading\">\u81ea\u793eEC\u30b5\u30a4\u30c8\u3060\u3051\u3067\u306f\u30ea\u30fc\u30c1\u3067\u304d\u306a\u3044\u6f5c\u5728\u9867\u5ba2\u5c64\u304c\u3044\u308b<\/h4>\r\n\r\n\r\n\r\n<p>\u81ea\u793eEC\u30b5\u30a4\u30c8\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u5834\u5408\u3001SEO\u3084\u5e83\u544a\u904b\u7528\u306b\u3088\u3063\u3066\u96c6\u5ba2\u3092\u884c\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001 \u3059\u3067\u306b\u8a8d\u77e5\u3057\u3066\u3044\u308b\u9867\u5ba2\u3057\u304b\u8a2a\u308c\u306a\u3044\u3068\u3044\u3046\u8ab2\u984c\u304c\u3042\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30d6\u30e9\u30f3\u30c9\u540d\u3067\u691c\u7d22\u3057\u3066\u6765\u8a2a\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306f\u4e00\u5b9a\u6570\u3044\u307e\u3059\u304c\u3001 \u307e\u3060\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u3092\u77e5\u3089\u306a\u3044\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u624b\u6bb5\u304c\u9650\u3089\u308c\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<h4 id=\"outline__1_2\" class=\"wp-block-heading\">\u5e83\u544a\u30b3\u30b9\u30c8\u3068\u96c6\u5ba2\u52b9\u679c\u306e\u30d0\u30e9\u30f3\u30b9\u304c\u60aa\u5316\u3057\u3046\u308b<\/h4>\r\n\r\n\r\n\r\n<p>\u81ea\u793eEC\u30b5\u30a4\u30c8\u3067\u306e\u96c6\u5ba2\u306f\u3001\u591a\u304f\u306e\u5834\u5408\u3001\u5e83\u544a\u904b\u7528\u306b\u4f9d\u5b58\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u3057\u304b\u3057\u3001 \u5e83\u544a\u5358\u4fa1\u306f\u5e74\u3005\u4e0a\u6607\u3057\u3066\u304a\u308a\u3001\u4ee5\u524d\u3068\u540c\u3058\u4e88\u7b97\u3067\u5f97\u3089\u308c\u308b\u96c6\u5ba2\u6570\u304c\u6e1b\u5c11\u3057\u3066\u3044\u308b\u306e\u304c\u73fe\u72b6\u3067\u3059\u3002\u7279\u306b\u3001\u5c0f\u898f\u6a21\u306aEC\u30b5\u30a4\u30c8\u3067\u306f\u3001\u9650\u3089\u308c\u305f\u5e83\u544a\u4e88\u7b97\u3067\u5341\u5206\u306a\u58f2\u4e0a\u3092\u78ba\u4fdd\u3059\u308b\u306e\u304c\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<h4 id=\"outline__1_3\" class=\"wp-block-heading\">\u7af6\u5408\u4ed6\u793e\u3068\u306e\u4fa1\u683c\u7af6\u4e89\u306b\u5dfb\u304d\u8fbc\u307e\u308c\u308b\u30ea\u30b9\u30af\u304c\u3042\u308b<\/h4>\r\n\r\n\r\n\r\n<p>\u81ea\u793eEC\u30b5\u30a4\u30c8\u3067\u306f\u3001\u4fa1\u683c\u8a2d\u5b9a\u306e\u81ea\u7531\u5ea6\u306f\u9ad8\u3044\u3082\u306e\u306e\u3001 \u7af6\u5408\u30b5\u30a4\u30c8\u3068\u6bd4\u8f03\u3055\u308c\u3084\u3059\u3044\u305f\u3081\u3001\u4fa1\u683c\u7af6\u4e89\u306b\u9665\u308b\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u7279\u306b\u3001\u540c\u3058\u3088\u3046\u306a\u5546\u54c1\u3092\u6271\u3063\u3066\u3044\u308b\u5834\u5408\u3001 \u4fa1\u683c\u3092\u4e0b\u3052\u308b\u3053\u3068\u3067\u3057\u304b\u7af6\u4e89\u529b\u3092\u4fdd\u3066\u306a\u3044\u3068\u3044\u3046\u72b6\u6cc1\u306b\u9665\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4ee5\u4e0a\u306e\u3088\u3046\u306b\u3001EC\u5e02\u5834\u3067\u6210\u9577\u3057\u7d9a\u3051\u308b\u305f\u3081\u306b\u306f\u3001 1\u3064\u306e\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u306b\u4f9d\u5b58\u305b\u305a\u3001\u591a\u89d2\u7684\u306b\u8ca9\u8def\u3092\u62e1\u5927\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u305d\u306e\u305f\u3081\u306e\u65b9\u6cd5\u3068\u3057\u3066\u3001\u30e2\u30fc\u30eb\u51fa\u5e97\u3068BtoB EC\u306e\u5c0e\u5165\u3092\u4eca\u56de\u306f\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u3053\u3053\u304b\u3089\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\r\n<\/div><\/section>\r\n\r\n\r\n\r\n<p><strong>\u30e2\u30fc\u30eb\u51fa\u5e97\u304c\u304a\u3059\u3059\u3081\u306a\u7406\u7531<\/strong><\/p>\r\n\r\n\r\n\r\n<p>\u30e2\u30fc\u30eb\u3068\u306f\u3001Amazon\u3001\u697d\u5929\u5e02\u5834\u3001Yahoo!\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u3088\u3046\u306a\u3001\u8907\u6570\u306e\u4f01\u696d\u3084\u5e97\u8217\u306e\u5546\u54c1\u304c\u4e00\u3064\u306e\u30b5\u30a4\u30c8\u306b\u96c6\u307e\u3063\u305f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u3067\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u65e2\u306b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u57fa\u76e4\u304c\u3042\u308b\u305f\u3081\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u3088\u3046\u306b\uff11\u304b\u3089\u4f5c\u308a\u4e0a\u3052\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\r\n\r\n\r\n\r\n<p><strong>1. \u5727\u5012\u7684\u306a\u96c6\u5ba2\u529b\u3067\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3067\u304d\u308b<\/strong><\/p>\r\n\r\n\r\n\r\n<p>\u30e2\u30fc\u30eb\u306f\u3001\u65e2\u306b\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u5229\u7528\u3057\u3066\u3044\u308b\u30b5\u30fc\u30d3\u30b9\u304c\u307b\u3068\u3093\u3069\u3067\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u81ea\u793e\u30b5\u30a4\u30c8\u3067\u306f\u30ea\u30fc\u30c1\u3067\u304d\u306a\u304b\u3063\u305f\u9867\u5ba2\u306b\u3082\u3001\u30e2\u30fc\u30eb\u7d4c\u7531\u3067\u81ea\u7136\u306b\u5546\u54c1\u3092\u898b\u3066\u3082\u3089\u3048\u308b\u6a5f\u4f1a\u304c\u5897\u3048\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p><strong>2. \u4fe1\u983c\u6027\u306e\u9ad8\u3044\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u8cfc\u8cb7\u610f\u6b32\u3092\u5f15\u304d\u51fa\u3059<\/strong><\/p>\r\n\r\n\r\n\r\n<p>\u6d88\u8cbb\u8005\u306e\u591a\u304f\u306f\u3001 \u77e5\u540d\u5ea6\u306e\u9ad8\u3044\u30e2\u30fc\u30eb\u3067\u306e\u8cfc\u5165\u3092\u5b89\u5fc3\u3068\u8003\u3048\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u305d\u306e\u305f\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u77e5\u3089\u306a\u304f\u3066\u3082\u3001\u30e2\u30fc\u30eb\u5185\u3067\u306e\u8a55\u4fa1\u3084\u30ec\u30d3\u30e5\u30fc\u3092\u53c2\u8003\u306b\u8cfc\u5165\u3059\u308b\u30b1\u30fc\u30b9\u304c\u5897\u3048\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p><strong>3. \u30e2\u30fc\u30eb\u5185\u306e\u8ca9\u4fc3\u6a5f\u80fd\u3067\u52b9\u679c\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u304c\u53ef\u80fd<\/strong><\/p>\r\n\r\n\r\n\r\n<p>\u30e2\u30fc\u30eb\u306b\u306f\u3001\u30dd\u30a4\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u30af\u30fc\u30dd\u30f3\u3001\u5e83\u544a\u67a0\u306a\u3069\u306e\u8ca9\u4fc3\u30c4\u30fc\u30eb\u304c\u5145\u5b9f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u3053\u308c\u3089\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001 \u81ea\u793eEC\u30b5\u30a4\u30c8\u3067\u306f\u5b9f\u73fe\u3057\u3065\u3089\u3044\u898f\u6a21\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5c55\u958b\u3067\u304d\u3001\u58f2\u4e0a\u30a2\u30c3\u30d7\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p><strong>4. \u51fa\u5e97\u304c\u7c21\u5358\u3067\u521d\u671f\u6295\u8cc7\u3092\u6291\u3048\u305f\u30c1\u30e3\u30ec\u30f3\u30b8\u304c\u3067\u304d\u308b<\/strong><\/p>\r\n\r\n\r\n\r\n<p>\u30e2\u30fc\u30eb\u51fa\u5e97\u306f\u3001\u81ea\u793eEC\u30b5\u30a4\u30c8\u3092\u30bc\u30ed\u304b\u3089\u69cb\u7bc9\u3059\u308b\u3088\u308a\u3082\u7c21\u5358\u306b\u59cb\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u305d\u306e\u305f\u3081\u3001\u6bd4\u8f03\u7684\u30ea\u30b9\u30af\u304c\u5c11\u306a\u304f\u59cb\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p><strong>BtoB EC\u304c\u304a\u3059\u3059\u3081\u306a\u7406\u7531<\/strong><\/p>\r\n\r\n\r\n\r\n<p>BtoB EC\u3068BtoC EC\u306e\u9055\u3044\u306f\u3001\u3053\u3061\u3089\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-blog wp-block-embed-blog\">\r\n<div class=\"wp-block-embed__wrapper\">https:\/\/ec.smaregi.jp\/column\/no-013\/<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n<p><strong>1. BtoB\u5e02\u5834\u306f\u898f\u6a21\u304c\u5927\u304d\u304f\u3001\u5b89\u5b9a\u3057\u305f\u9700\u8981\u304c\u671f\u5f85\u3067\u304d\u308b<\/strong><\/p>\r\n\r\n\r\n\r\n<p>BtoB\u53d6\u5f15\u306f\u3001BtoC\u306b\u6bd4\u3079\u3066\u53d6\u5f15\u984d\u304c\u5927\u304d\u3044\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u7279\u306b\u3001\u4f01\u696d\u5411\u3051\u306e\u4ed5\u5165\u308c\u30cb\u30fc\u30ba\u304c\u3042\u308b\u5546\u6750\u3067\u3042\u308c\u3070\u3001BtoB EC\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u5b89\u5b9a\u3057\u305f\u53ce\u76ca\u3092\u78ba\u4fdd\u3067\u304d\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u5b9f\u969b\u30012023\u5e74\u65e5\u672c\u56fd\u5185\u306eBtoB EC\u306e\u5e02\u5834\u898f\u6a21\u306f465\u51462,372\u5104\u5186\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u5546\u53d6\u5f15\u5168\u4f53\u306b\u304a\u3051\u308bEC\u306e\u5229\u7528\u7387\u3092\u8868\u3059\u300cEC\u5316\u7387\u300d\u306b\u95a2\u3057\u3066\u306f\u300140\uff05\u3068\u306a\u3063\u3066\u304a\u308a\u5e02\u5834\u53c2\u753b\u3059\u308b\u4f59\u5730\u306f\u307e\u3060\u307e\u3060\u3042\u308a\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u306a\u304a\u3001BtoC EC\u306e\u5e02\u5834\u898f\u6a21\u306fBtoB EC\u306e\u7d041\/40\u306e14\u51466,760\u5104\u5186\u3067\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u3053\u306e\u3053\u3068\u304b\u3089\u3001BtoB EC\u306e\u5e02\u5834\u898f\u6a21\u306e\u5927\u304d\u3055\u304c\u5206\u304b\u308b\u304b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"571\" height=\"294\" class=\"wp-image-6413\" src=\"https:\/\/ec.smaregi.jp\/column\/wp-content\/uploads\/2025\/03\/AD_4nXeIw2kugah-j9KcTF-KA1yhnqVA2g0xFagLLSU_4kklznEZUsJvtFFyykZc_wDmBXckmMt66BDz5bswDhFA2hpaP6UOLouVBqnZUhHEvRNut6tgXECXON8LHg6HDzzwNooNIwSAYg.png\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.meti.go.jp\/press\/2024\/09\/20240925001\/20240925001-1.pdf\" class=\"broken_link\">\u7d4c\u6e08\u7523\u696d\u7701\u300c\u4ee4\u548c5\u5e74\u5ea6 \u96fb\u5b50\u5546\u53d6\u5f15\u306b\u95a2\u3059\u308b\u5e02\u5834\u8abf\u67fb \u5831\u544a\u66f8\u300d<\/a><\/p>\r\n\r\n\r\n\r\n<p><strong>2. \u6cd5\u4eba\u5411\u3051\u306b\u7279\u5316\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u3067\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u9ad8\u3081\u3089\u308c\u308b<\/strong><\/p>\r\n\r\n\r\n\r\n<p>BtoB EC\u3067\u306f\u3001\u6cd5\u4eba\u5411\u3051\u306e\u5927\u91cf\u8cfc\u5165\u5272\u5f15\u3084\u5c0e\u5165\u4e8b\u4f8b\u306e\u7d39\u4ecb\u3001\u639b\u3051\u6255\u3044\u5bfe\u5fdc\u3001OEM\u306e\u5546\u54c1\u8ca9\u58f2\u306a\u3069\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u5411\u4e0a\u3055\u305b\u3089\u308c\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p><strong>3. \u9867\u5ba2\u3054\u3068\u306b\u67d4\u8edf\u306a\u4fa1\u683c\u8a2d\u5b9a\u3084\u6761\u4ef6\u8abf\u6574\u304c\u53ef\u80fd<\/strong><\/p>\r\n\r\n\r\n\r\n<p>BtoB\u53d6\u5f15\u3067\u306f\u3001 \u53d6\u5f15\u5148\u3054\u3068\u306b\u4fa1\u683c\u3084\u8ca9\u58f2\u6761\u4ef6\u3092\u5909\u3048\u308b\u4ed5\u7d44\u307f\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>BtoB EC\u306f\u57fa\u672c\u6a5f\u80fd\u3068\u3057\u3066\u3001\u4f1a\u54e1\u3054\u3068\u306b\u4fa1\u683c\u3084\u8ca9\u8def\u3001\u652f\u6255\u65b9\u6cd5\u306e\u5236\u9650\u3092\u304b\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p><strong>4. \u8ca9\u58f2\u5e97\u30d3\u30b8\u30cd\u30b9\u3068\u3057\u3066\u306e\u8ca9\u8def\u3082\u62e1\u5927\u3067\u304d\u308b<\/strong><\/p>\r\n\r\n\r\n\r\n<p>\u307e\u305f\u3001\u81ea\u793e\u306e\u307f\u3067\u306f\u958b\u62d3\u3067\u304d\u3066\u3044\u306a\u3044\u9867\u5ba2\u5c64\u306b\u5bfe\u3057\u3066\u3001\u8ca9\u58f2\u4ee3\u7406\u5e97\u304c\u4ee3\u308f\u308a\u306b\u55b6\u696d\u3057\u3066\u304f\u308b\u30e1\u30ea\u30c3\u30c8\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u8ca9\u58f2\u4ee3\u7406\u5e97\u304c\u4ed5\u5165\u3068\u3057\u3066BtoB EC\u3092\u5229\u7528\u3057\u3066\u304f\u308c\u308b\u3053\u3068\u3067\u3001\u65b0\u305f\u306a\u8ca9\u58f2\u7d4c\u8def\u306e\u7372\u5f97\u3068\u58f2\u4e0a\u30a2\u30c3\u30d7\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p><strong>\u307e\u3068\u3081<\/strong><\/p>\r\n\r\n\r\n\r\n<p>EC\u30b5\u30a4\u30c8\u306e\u58f2\u4e0a\u30a2\u30c3\u30d7\u3092\u4f38\u3070\u3059\u305f\u3081\u306b\u306f\u3001\u30e2\u30fc\u30eb\u591a\u5c55\u958b\u3084BtoB EC\u306e\u7acb\u3061\u4e0a\u3052\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u5f0a\u793e\u3067\u306f\u3001\u30e2\u30fc\u30eb\u3084\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u53d7\u6ce8\u30fb\u5728\u5eab\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308b\u300c\u30b9\u30de\u30ec\u30b8EC\u30fb\u4e00\u5143\u7ba1\u7406\u300d\u3068BtoB EC\u306b\u7279\u5316\u3057\u305f\u30ab\u30fc\u30c8\u30b7\u30b9\u30c6\u30e0\u306e\u300c\u30b9\u30de\u30ec\u30b8EC\u30fbB2B\u300d\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u6982\u8981\u8cc7\u6599\u306f\u3053\u3061\u3089\u304b\u3089\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u304f\u3060\u3055\u3044\uff01<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>\u81ea\u793eEC\u30b5\u30a4\u30c8\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u300c\u58f2 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-6412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trade"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ec.smaregi.jp\/column\/wp-json\/wp\/v2\/posts\/6412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ec.smaregi.jp\/column\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ec.smaregi.jp\/column\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ec.smaregi.jp\/column\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ec.smaregi.jp\/column\/wp-json\/wp\/v2\/comments?post=6412"}],"version-history":[{"count":2,"href":"https:\/\/ec.smaregi.jp\/column\/wp-json\/wp\/v2\/posts\/6412\/revisions"}],"predecessor-version":[{"id":6909,"href":"https:\/\/ec.smaregi.jp\/column\/wp-json\/wp\/v2\/posts\/6412\/revisions\/6909"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ec.smaregi.jp\/column\/wp-json\/wp\/v2\/media\/6377"}],"wp:attachment":[{"href":"https:\/\/ec.smaregi.jp\/column\/wp-json\/wp\/v2\/media?parent=6412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ec.smaregi.jp\/column\/wp-json\/wp\/v2\/categories?post=6412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ec.smaregi.jp\/column\/wp-json\/wp\/v2\/tags?post=6412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}